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Amazon is determined to dominate the tablet market at reduced prices, with a new device that costs $ 50.
The new tablet Fire , one of the new and improved devices launched by Amazon, has a 7-inch screen and will be on sale from 30 septiembreen their digital store.
The news comes just a week after Apple unveiled its much ca d ro API Pro , a tablet that aims to persuade practitioners to renounce their computers . portable
See also: Apple tries to reinvent their TV and their tablet
Two very different strategies in a market in need of a boost
Just a couple. years ago tablets were the future of computing.
But now sales seem to have reached a plateau.
In fact, figures from the company IDC showed a reduction 7% in the distribution of tablets in the second quarter of 2015 compared to last year.
In the statistics highlights a decline in interest in the iPad , but Amazon also has struggled
See also:. Why are buying fewer tablets
At the end of 2014 stood at fifth place in the IDC figures, with a reduction in? 70% sales during the holiday period compared with the previous year.
secret weapon
On Thursday, Amazon unveiled four tablets.
The devices 8 and 10.1 inch tablets are promoted as widescreen entertainment with high quality and a thin and light body.
Then there is a tablet designed for children, durable enough to withstand all kinds of abuse, with access to lots of material appropriate for their age.
But what has really broken all the schemes in prices is $ US50 tablet that can be a big challenge for opponents of Amazon .
“There is a part of the market (tablet) that is growing right now and (…) are the tablets under $ 100,” said Dave Limp, senior vice president of Amazon devices, adding that the device Fire HD $ 99 the company was selling its tablet last year.
A temptation
Analysts said there are few comparable tablets at a cost as low as the new Fire .
“The lesson we learned from the consumer electronics is that when the market matures, consumers opt for the cheaper (…) If you know Amazon and this will happen, you might want to go in there, “said James McQuivey, principal analyst at Forrester.
The apparatus includes a 7-inch IPS screen (1024 x 600 pixels), four processor cores 1, 3 GHz, 1 GB of RAM and 8 GB of internal storage, expandable with a microSD card (up to 128GB) and unlimited remote storage on Amazon’s servers.
It has a front VGA resolution camera and other 2-megapixel back.
The Fire OS computer uses a modified version of Android (compliant applications) the company has developed for its entire line of tablets.
And that It is not everything. Besides selling to US $ 50, Amazon has launched the hook consumers with a package of six tablets for $ 250.
An offer that to many would be hard to resist especially when Christmas approaches .
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