Car Talk, currently, is something tricky. While the advent of the Internet to all electronics, technology companies looking to break into a sector, the automotive industry, currently dominated by European, American and Japanese firms long tradition accelerates. The possibility of a model made by Apple could have consequences for the industry, but industry experts predict a commercial failure.
The leak comes to finding of a project called Titan under the tutelage of Apple, which is dedicated to the manufacture and marketing of electric cars from 2019, has reopened the debate about whether these companies, whose specialty is consumer technology have ability to deal with large firms in the sector.
Experts from the automotive industry have again shown skepticism about Apple’s plans to enter the competitive car market. Bob Lutz, former CEO of General Motors and BMW, has predicted that the project of the company based in Cupertino (California) will be a “waste of money”.
During an interview on CNBC, Lutz said he does not think Apple is doing the mail to enter the market for electric cars, a category that attempts to break through to vehicles require petroleum to circulate. “If I were a shareholder I would be very molestao because they are currently engaged in a high-margin business and the automotive business in the best of cases, is a low-margin business. No single company in the world that, to date, has generated a penny with electric cars. Usually, money and the only reason they are producing is because they are necessary to meet European regulations fuel is lost. There is not any reason to assume that Apple will succeed in the business of electric cars “augured.
However, experts believe that Apple could partner with Chinese firms to manufacture powered by batteries charged by mains vehicles. Not the first time that senior executives in the automotive industry predict a failure of a possible Apple Car. A few months ago, the former CEO of General Motors, Dan Akersonaseguró that Apple “has no idea what he’s doing when it comes to cars. “
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