During the fourth quarter of 2015, 65.9 million tablets worldwide, according to a report by research firm International Data Corporation (IDC) were shipped. Compared with 2014, sales of this product fell 10 percent.
According to the study, were sent during 2015 from 206.8 million units while 230 were reported in 2014, one million tablets sold.
Apple remains the leading distributor of tablets, with a market share of 24 percent. In second place is Samsung (16, 2 percent), followed by Lenovo (5.4 percent), Asus (3.4 percent) and Huawei (3.1 percent). Other brands accounted for 47.9 percent.
IDC analysts indicate that the iPad Pro was the most sold in the fourth quarter of 2015 device, surpassing Microsoft and other manufacturers. Meanwhile, note that Google has not played well in that market.
“Google’s recent foray into this segment (with a tablet called Pixel C) has been pretty mediocre. The Android platform, meanwhile, needs to improve to achieve any success, “said Jitesh Ubrani, research analyst at IDC.
Experts said tablet sales fell due to the incursion of convertible devices, as they are now the preferred choice of buyers. In addition, the study indicates that people consider 2 in 1 teams are replacing computers.
In fact, IDC explained that the offices of removable tablets reached a record high of 8.1 million units in 2015.
Another factor that has affected the sale of tablets is that the market is saturated and customers see no need to purchase a new product in that category in the short term. Proof of this are the results produced by a survey by IDC and Qualcomm in Colombia revealed that 41.18 percent of users plan to buy a tablet in the next 12 months and only weighs 21.18 percent do next . year
Other findings:
1. The latest version of Kindle, Amazon tablet, aroused great interest around the world because of its low price and its broad access to content. In the last quarter of 2015, the company achieved 7.9 percent market share. In 2014 it recorded 2.5 percent.
2. Lenovo maintained its market share in the last quarter of 2015 (11, 2 percent). IDC expects that by 2016 the company improve its sales with the arrival of new devices.
3. Huawei’s popularity is on the market for smart phones and not tablets. According to the report, the Chinese company sold 6.5 million tablets last year. In 2014 it distributed 3 million.
technosphere
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