Few people have tried virtual reality, but it has become the subject of memes.
Earlier this week, a photo of the CEO of Facebook, Mark Zuckerberg, unnoticed next to journalists carrying virtual reality glasses went viral. Reactions ranged from comparisons to “The Matrix” to the observation that Zuckerberg could be the new master of the world.
The snapshot was taken during the press conference in which Samsung introduced its new phones logo. Still, it makes sense that Zuckerberg was the scene that became a cultural reference point. The collective response highlights the growing importance of technology RV, which plunges us into all kinds of digital worlds. With the imminent arrival of commercial products after years of anticipation, virtual reality is finally approaching the true reality.
the CEO of Facebook, Mark Zuckerberg, makes a surprise appearance at MWC 2016, told reporters that not noted for being immersed in virtual reality.
” ‘the virtual reality will change the world in the next five years” has been the mantra of the technology community for the past 30 years, ” said Macquarie analyst Ben Schachter. “This time it certainly seems that we are closer to be true.”
to be a trade show that is supposed to be focused on handsets and other mobile devices, mobile World Congress held this week in Barcelona was an almost continuous showcase of virtual reality. The Samsung pavilion presented a roller coaster ride in virtual reality, complete with moving seats. On one side, the flag of SK Telecom offered a submarine in RV experience. HTC unveiled the price and appearance of their lives VR system. Moreover, in many other booths you could see the virtual reality glasses Oculus, which is owned by Facebook.
Note that this technology still faces many challenges to overcome. These early experiences are expensive. Perhaps you have even buy an expensive to work with the glasses also expensive PC. The graphics quality is not consistent and can directly cause headaches if the wrong equipment is used. There is also the question of how much content virtual reality will be available.
But none of that had tarnished the enthusiasm at the fair.
What works
When Jefferson Wang, who leads the area of mobile innovation for IBB Consulting, surveyed hundreds of senior executives from mobile companies gathered in a room at the MWC, found that two-thirds said they were already involved in or planning to engage with virtual reality.
then he asked them how many of them had a strategy for RV. Almost three quarters of respondents admitted to not having it.
The statistics suggest that many of the products of virtual reality could be just isolated projects or complete finishing cast aside in the closets of consumers.
“We’re moving so fast, looking to the new goose that lays golden eggs, maybe we let it out,” Wang said.
that does not mean that companies are not taking seriously this technology. The Taiwanese manufacturer HTC phones, which on Sunday announced that his glasses will cost US $ 799 lives, has invested a lot in this area. The line of people to test their team turned around to show their flag.
” Everyone is very impressed, “said the chief executive of HTC, Cher Wang.” His reaction as it is. ‘wow’ “
at the same time, both Samsung and LG presented new cameras offer 360-degree circular images to be viewed in virtual reality glasses. Neither spoke price, but the devices are designed for the average consumer is encouraged to create content.
Avalanche innovation
Some of the demonstrations at the MWC show offered us a look what virtual reality could do.
Two companies presented different tracking technologies look, installed in modified versions of reality glasses Oculus Rift virtural and Samsung Gear VR. These systems allow you to navigate through virtual worlds with a flicker instead of tilting your head or press control knob with your hand.
the tracking functions look have existed for years but could become relevant thanks to virtual reality.
in another room of the fair, the Institudo of Electrical and Electronics Engineers, which sets standards for things like Wi-Fi, was working with the developer Globacore. Together, Oculus joined by three systems to create a small game in which a player working with two drivers to carry a rover on Mars to the ferry. The game united controls physical cabin with glasses and a virtual version of the Mars environment to complete the experience.
“It’s an opportunity to advance,” said Simon Conlin, the producer Globacore who invented the game.
At a more practical level, the developer Summit tech showed a role for people who carries virtual reality glasses can communicate with each other using a conventional cellular network and a technology called “voice over LTE” . With this app’d be able to make calls while you’re wearing a team of RV and even share what you’re seeing with the person on the other end of the phone line.
This feature is being tested by a US telephone and will be available to be sold in the fourth quarter, according to CEO Summit Tech, Alido Di Giovanni.
beyond the hype
the next step is to make more people use this technology.
Samsung Gear VR glasses given away, the normal price is US $ 99, totally free who orders the new Galaxy S7 or S7 Edge presale. The phone will go on sale on March 11, and the Gear VR has been available since late November.
Oculus Rift Live HTC and be launched in a few weeks. Stores have been willing to give space in their branches by the expectation and customer traffic they generate, said chief financial officer of HTC, Chialin Chang.
Oculus, meanwhile, will be supported total world’s largest social network.
“Facebook and Oculus have a long-term commitment in this area,” Zuckerberg said during the event Samsung.
that’s good because despite what has advanced virtual reality, much remains to be done to pass this technology congresses technology to your living room.
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