Watches and smartphones are called to be the stars of the fair IFA in Berlin, where it is expected that Sony technology to redefine its strategy in mobility, Samsung and Motorola teach their new round clocks and other devices give verve to Windows 10.
The business mobility, whether in the form of phone or device body, reign in the IFA to be held between 4 and 9 September and will be attended industry giants like Samsung, Sony, LG, Huawei and Asus.
The companies will be advanced to announce their exhibition schedule for new presentations that will take place on 2 and 3.
All eyes will be on Wednesday at Sony, which is expected to announce new smartphones Xperia Z after a year without news for the high end.
The Japanese technology show then how it responds to the damage suffered by a “competitive” business, “volatile” and “expensive” in the words of its CEO, Kazuo Hirai, who promised changes in the way of managing this division.
“So the proposal that Sony go to Berlin depend largely on its survival in the market for smart phones.
Meanwhile, smart watches make up the highlight of the menu that Samsung arrives on Thursday to Berlin, because this year the technology company has decided to advance to August presenting their “phablets” a category that used to update each September at the IFA.
So with the Galaxy Note 5 Edge S6 + and disclosed, the punch line is in the hands of wearable technology: specifically, its first wristwatch circular expected to be equipped with the Tizen OS
The press also expected to Motorola update your clock Moto 360, the first who dared to. circular screen.
Motorola will their news in a joint press conference with its parent company, Lenovo, who like Huawei, Asus or Acer make a hole to mobile devices.
The strategy of LG will focus, in turn, on TVs.
it is also expected to make an appearance in Berlin PCs and tablets equipped with the newly released Windows 10.
The IFA is one of the most important technology events of the year, next to the Las Vegas CES and Mobile World Congress in Barcelona.
Nearly 1,600 companies will gather over 150,000 square meters in the Berlin Expocenter City.
Who will not be present in Berlin is Apple (which always announces new out of this type of events), but its shadow will plan once again on the IFA because he has chosen 9 September to unveil its new creations in San Francisco (USA).
Although Sony, Samsung, Huawei, Asus, Motorola, Lenovo, Acer and LG are the ones that will grab media attention this week with their devices more innovative in the IFA products ranging from washing machines to plug, to bulbs, geolocators, headphones, razors or cameras will be taught.
In its last edition, this event received 240,000 visitors, featured covering more than 2,500 journalists and closed her trade agreements worth about 4,250 million euros, according to its organizers.
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