MEXICO CITY (CNNExpansión) – Samsung defined its strategy to remain the largest vendor of smartphones in Mexico: be first in everything and be there before the competition said Samsung CMO Mexico, José Luis de la Vega.
“Our secret is to be first in everything and different products. We were the first to create a curved screen, the first to use aluminum designs. This is part of the secret that has this mark, “he said.
De la Vega says that innovation experience and commitment is what will keep Samsung in its market position against strong competition facing brand of brands like Apple and Chinese fimas as Huawei and Xaiomi worldwide.
“Our recipe is constant, is to work in an industry based on innovation. We have seen many companies collapse because they are committed to the same. ”
A few days ago in New York, Samsung introduced one of its perhaps more innovative ideas which seems to have no fear. The company presented its platform of electronic payment which will see the end of this year in Mexico where he makes negotiations with MasterCard, Visa and American Express.
Despite not being the first in the sector, as options such as Apple or Google Wallet Pay operate in countries around the world for several months or years, Samsung Pay could be the first to expand more rapidly form emerging markets such as Mexico and Latin America.
According to the latest figures from consultancy The Competitive Intelligence Unit, in the first three months of 2015, South Korea was the largest supplier of smart devices with a market penetration of 25%, its main competitors in the country are LG and Apple.
No shortage of S6 Edge Plus
After the technology company Samsung was exceeded in its production capacity to the demand that had its new smartphone Galaxy S6 Edge, decided to invest 2,000 million in its plant in Vietnam (where he makes these gadgets) and thereby ensure full distribution of its products worldwide.
With this investment, the Korean company has also ensured an optimum supply of its new devices Galaxy S6 Edge + and Tab S2 from September 4, and which hopes to get the same success as their previous products .
José Luis de la Vega, chief of Samsung Electronics in Mexico, said the success expected in the Sales of new products was not something that had been considered and that therefore its production lines were strengthened.
“We had some outs and it was something that we solved in a very fast way, with this investment we prepare these new releases. We have full distribution, will be a product that is completely available, without limitations.”
The price is expected to sell the Galaxy S6 Edge + in Mexico, in the ninth month of the year will approximate 14,000 pesos and will be available with Tecel and AT &. T
Is the myth that technology must be expensive to be good quality has begun to break down, as components such as processors, semiconductoes cheap and top quality technology?
screens and chips reduce its price, but raise their capacity . technology firms such as Huawei and Motorola are committed to providing high-quality technology products at affordable prices for various markets and this has increased the powers among the more seasoned technology.
The bet of Samsung for this war of cheap technology and high quality, given expanding its products and its market, that is, reaching all levels in their products.
“For us the competition is very important; However, we differ from them in that bet for an entire product portfolio and not only equipment of a kind. We work from these devices to smartphones 1,000 pesos. “
The company expects the fourth quarter Mexico represents a market with more sales in Latin America and continue to position as one of the leading brands in the mobile market telçefonos
Features Galaxy S6 Edge +
Operating System. Android 5.1
Weight: 160 gms
Size 154.4 X 75.8 mm
Processor: Octa core ((Quad core 2.1 GHz Quad core 1.5GHz +)
Report 4GB RAM (LPDDR4), 32GB
screen Quad HD Super AMOLED 5.7-inch 2560 x 1440 (518ppi) display with double curvature
House: Rear: 16MP OIS (F1.9) , Front: 5MP (F1.9)
Battery 3,000mAh, fast loading cargo in both wired and wireless compatible with WPC and PMA
Audio MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA, AMR, AWB, FLAC, MID, MIDI , XMF, MXMF, IMY, RTTTL, RTX, OTA
Video MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM
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