Monday, October 5, 2015

Dorsey, the CEO ‘punk’ that seeks to lift the flight Twitter – FORTUNE

MEXICO CITY (CNNExpansión) – The co-founder of Twitter, Jack Dorsey, was named Monday as permanent CEO of the social network after the intended use of stay in doubt for almost four months after the departure of Dick Costolo as CEO.

Besides being at the forefront of Twitter, Dorsey is CEO and co-founder of Square mobile payments company for business, and on the board of directors of The Walt Disney Company. While the social network has gained popularity over the years into an easy and important tool for sharing information, it has failed to attract new users.

Dorsey, 38, is in charge of a company that seems to be in trouble now. Twitter shares have come to sink up to 22% since Dick Costolo resigned as CEO in July, after holding the position for five years.

After leaving Dorsey took over as interim CEO but the first specialized media reports indicated that investors did not want the position permanently because his attention would also be focused on Square.

Although doubts seem to have been addressed Monday. “I have been CEO of both companies for three months now. Got smarter, stronger and more determined in the world in my team leaders, “Dorsey tweeted announcing that remain in front of the two companies.

A quiet and observant man

Those who have interviewed described Dorsey as a silent entrepreneur who does not feel comfortable in front of the media, but who pays attention to everything that happens around him.

now billionaire and one of the most influential men of the technology grew up in St. Louis, Missouri where his parents had small coffee business and pizzerias. Ensures that at the time was a punk blue hair, tattooed forearm and a perforated ear used to play music on the street from time to time, as he told CNNMoney in 2014.

“I’m still a punk. What for me was wonderful punk scene, and that was the reason that attracted me to her was this confidence of ‘I will not aminorarme not hesitate to learn to be a musician,’ “he told CNNMoney.

Dorsey was a student at the University of Science and Technology in Missouri, but decided to leave school to move to New York and then to Oakland, California, where he started a company to dispatch messaging services from the web.

Shortly after starting his first company it came up with the idea of ​​founding a site that combines the ability to deliver software with instant messaging and took his idea to Silicon Valley where with the help of executive Evan Williams, Biz Stone and Twitter Noah Glass created in 2006, a site characterized by being able to send messages of 140 characters.

Initially Dorsey was in charge of the company, but in 2008 he was removed from office after taking Williams and Costolo first in 2010. According to the book, Hatching Twitter , quoted by the website Fortune , it was because Dorsey was focused on hobbies and was a bad manager.

In 2010 the company was popular worldwide and he became involved in other projects, including Square.

Twitter looking to take flight

Dorsey returned to Twitter with a mission to save her from the spot.

The network has been busy testing new features to attract users. This year acquired Periscope, an application that lets people do live broadcasts. And in August he removed the limit of 140 characters in your direct messages, possibly to compete with popular messaging services such as Facebook Messenger and WhatsApp.

In addition, technology media have reported that working on a feature that would send tweets over 140 characters, basic measure that distinguishes, so the rumors have had a mixed reception in the social network .

Dorsey has recognized the problems. At a recent meeting cited by CNNMoney, the CEO now considers the objectives enunciated should seek the company have a “disciplined execution” simplified so that people learn to use the fastest service and sell better for people to understand why It is important.

“What you should expect from Twitter? Make it as easy as looking out your window and see what’s going on. To show you what is happening in the world first, directly from the source, “he said at the time, according to the website.

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