Facebook is disguised as news to Notify – The Review

Users who download the application can choose to be notified of sports games, the time, the latest movies on billboards or informational alerts from CNN

SAN FRANCISCO – Facebook launched Monday Notify, an application of fast news sent notices to based on your interests users and offers the most detailed to open the link in Browser option to access content .

“Today we will presenting Notify , a new Facebook application that provides notifications about things that interest you to your favorite sources, all concentrated in the same place,” said Julian Gutman, director of product Facebook in the official blog of the social network .

Users who download the application can choose to be notified of sports games, the time, latest films on billboards or informational alerts of CNN , to name just a few.

Notify also offer suggestions to users based on their profiles on Facebook and will enable share favorite notifications via text message and through social networks directly from the screen of the application.

The application will distribute content daily as “ The New York Times “,” The Washington Post “and Vogue, Fortune and People, as well as photographs from the Getty agency.

In all, Facebook has 72 partners the project .

The application currently only works in US and smartphones Apple iPhone .

The launch comes shortly after the social network announced earlier this month that more than 894 million from just over 1,000 million users accessing the network daily to do so through mobile , what becomes the priority support.

To this is added the mobile ads now account for 78% of total advertising revenue of the company, which increased 45.4% in the third quarter to 4,300 million.

The mobile also has an increasing role in the distribution of news, although the media has not yet been able to attract significant amounts of advertising through these devices.

Companies like Facebook, Twitter and Google have launched initiatives to streamline the digital distribution of content, which in turn could lead to an increase in advertising revenue.

So, last month Google announced a partnership with 30 major international media to create the first universal and open source with which publish and distribute content more quickly through mobile devices format.

Twitter, meanwhile, introduced last month, “Moments”, an editorial project that selects the most relevant content on the network in real time.

And the firm snapchat, a popular application among the most Young, introduced Discover in January, a video function that has been successful in attracting publicity and has attracted interest on the revenue potential untapped Video distributed through mobile.

Notify debut comes after the launch in May Instant Articles, a partnership between Facebook and nine major media, including The New York Times and the British newspaper The Guardian, to distribute their content directly through the social network.

Facebook partners in Instant Articles have the option to include advertising in their papers and keep income or allow Facebook sells ads and stay with the 30% of raised.

The vice president of alliances with the media Facebook, Justin Osofsky , told Efe in May, when the project was announced, that the discovery of the social network news is “the worst experience that exists in the wall” and the reason for that publishing movement.

Michael Reckhow responsible for Instant Articles, he said even then that “the experience of opening an item needs much improvement specifically it is slow “.

The charging time of the information published directly to Facebook by Articles Instant is ten times lower.