The multinational company Google is characterized by two main features: index all the possible content and make money from advertisers . It is now testing a new feature that will allow users are not required to download an app to use it. We tell you what it is and what it means for brands .
Google began as a search engine for its ranking system results almost gone to all their competitors. After the company began to buy and develop other services to increase their market users, then established its advertising platform that gives 59 000 of 66 billion you get every year, according to Statista.
This company is now moving even has its own operating system, Android which it is the most widely used in the world. The mobile ecosystem is based on apps , which are downloaded by users according to their interests or communication needs. According to a report from TechCrunch , Google has been indexing the content of mobile applications for two years.
This week, the company announced that will streaming apps . What does it mean? You will not need to download an app to use on mobile. How? If someone searches for something on Google via your phone as apps get results which are displayed as if they were in this and be functional. All this is porqu and the app will run virtually on Google servers.
According to The Verge , the program will start as a pilot in the United States with nine apps, and may be used only with a wi-fi connection.
Why is it important for brands? For no longer necessary for users to download your app to make a purchase or reservation. If the test is successful it will be a new opportunity for companies to get closer to consumers (and sell). Also it will blur even more the border between mobile and web.
No comments:
Post a Comment