More than four years ago, Google triumphantly announced its entry into the world of Social Networks with Google + . But it started on the wrong foot.
The main intention was to steal market Facebook and similar initiatives and become the social network that would move the social “circles” of its users to digital flat.
The giant Internet search hoped that Google+ was a great success, but garnered criticism and praise alike.
And it ended up becoming the target of ridicule for much of the digital community, to benefit its competitors.
In fact, the barrage of criticism of Google+ was even greater.
However, Google has not given up and decided to return to launch its social network with a renewed design and structure, based on a product idea very different.
The new version will have as main focus “collections” and “communities”, becoming a social network interest, and not in a personal network, and he claimed to be in its original version.
Thanks to these collections, users can share posts organized by topic, for example, a particular sport, hobby or series television.
On the other hand, communities were the feature that attracted so far, users, allowing groups of people to coordinate with the same interests efficiently.
“Today we present a completely redesigned Google+. Now turn around all interests; the new Google+ is much easier, “said Google official blog.
According to the company, the platform is better suited for use in mobile devices, since” it was restructured for web, iOS and Android, which will allow faster and more consistent use, regardless of the size of the screen. “
In a separate statement, Google said they were visiting users in their social network households, in order to ascertain their views on the platform, but also inspired by some of the comments and suggestions received in your mailbox.
“We learned a lot about how and why they use Google + , and the predominant response is that it allows them to keep up and talk about their interests, “he added.
A new concept
Google+ was launched in June 2011 and its original purpose was to move our social circles -estructurados friends, colleagues and familiares- the digital level, thanks to the “circles” that the network offered and connecting users to each other.
Despite the ingenuity of the idea, the platform was not successful, because not end users involved with the concept.
At that time, Facebook already had 500 million Users and showed no signs of the figure were to decrease.
But the fact is that lately Google+ looked increasingly dismantled.
Ramshackle, like a car punished it still has some good pieces of engine, but that fails to boot.
In addition, integration with YouTube, which many criticized, did not work.
The new Google+ is perhaps less ambitious than his first attempt, but has a much clearer focus.
this time will have the expected success?
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