“Today we are presenting Notify, A new Facebook application that delivers Notifications about things most interested in your favorite sources, all concentrated in the same place, “said Julian Gutman, Facebook product manager, on the official blog of the network.
Users who download the application can choose to be notified of sports games, time, latest movies on billboards or news alerts channel TV CNN to name just a few examples
read more.
Notify also offer Suggestions users according to their profiles on Facebook, and let you share your favorite notifications via text message and through networks social directly from the screen of the application.
The content of newspapers distributed application as The New York Times , The Washington Post and magazines Vogue , Fortune or People and photographs the Getty agency. In all, Facebook has 72 members in the project.
However, for now the new application works only in United States and phones smart iPhone Apple.
The launch comes shortly after the social network announced in early November that more than 894 million of the more than 1,000 million of users accessing the network daily to do through their mobile devices, which makes it the priority support .
To this is added that mobile ads now account for 78% of total advertising income company, which increased 45.4% in the third quarter to the 4,300 million.
Mobile devices also have a growing role in the distribution of News but the media still have not been able to attract significant amounts of advertising through these devices
Several competitors
Companies like Facebook , Twitter and Google have launched initiatives to streamline the digital distribution of content, which in turn could lead to an increase in advertising revenue.
So, in October Google announced a partnership with 30 large international media to create the first universal and open source format in which to publish and distribute content much faster through mobile devices.
Twitter , meanwhile, introduced in October “Moments”, a publishing project that selects the most relevant content on the network in real time.
In turn, the company snapchat a popular application among younger, introduced “Discover” in January, according to Video has been successful in attracting publicity and has attracted interest on the revenue potential untapped videos distributed . through mobile phones
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Background close
Notify debut comes after the launch in May Instant Articles, a partnership between Facebook and nine major media media, including the daily The New York Times and the British newspaper The Guardian , to distribute their content directly through the network.
Facebook partners have the option Instant Articles to include advertising in your articles and maintain revenue, or allow Facebook ads sell and stay with 30% of the amount collected.
The vice president of alliances with the media Facebook , Justin Osofsky said last May, when the project was announced, that the discovery of the social network news is “the worst experience that exists in the wall” and the rationale for the publishing movement.
Michael Reckhow responsible for Instant Articles, also said then that “the experience of opening a needed item much improvement, is particularly slow”.
The charging time of the information published directly to Facebook by Articles Instant is 10 times lower.
EFE – Teresa Bouza
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