“A social network of interests”: Google’s new attempt to save Google+ – BBC

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Image caption Its beginnings were not the most successful, but Google has not given up : It has re-launched its social network, Google+, a product vision completely different from the previous one.

more than four years ago, Google announced its triumphant entry into the world of social networking with Google+. But it started on the wrong foot.

The main intention was to steal market Facebook and similar initiatives and become the social network that would move the social “circles” of its users to digital flat.

The giant Internet search hoped that Google+ was a great success, but garnered criticism and praise alike.

And it ended up becoming the teased much of the digital community , for the benefit of its competitors.

Despite their more than 540 million users assets per month and integration with other powerful platforms such as Gmail or Youtube, Google did not achieve the desired objectives.

In fact, the barrage of criticism of Google+ was even greater.

Image copyright Google

Image caption The new version of Google+ has a design that best suits the cell.

However, Google has not given up and has decided to launch its social network with a design and structure renewed , based on a product idea very different.

The new version will have as main focus “collections” and “communities”, becoming a social network of interests , and not on a network staff, and he claimed to be in its original version.

Thanks to these collections, users can share posts organized by topic, for example, a particular sport, hobby or TV series.

On the other hand, communities were the feature that attracted so far, users, allowing coordinate groups of people with the same interests efficiently.

Image copyright Thinkstock

Image caption One of the main commitments of the platform is the interaction in” communities “, creating groups with similar interests.

“. Today we present a Google+ completely redesigned now revolve primarily around the interests, the new Google+ is much easier,” said Google in an article on his blog.

According to the company, the platform will be better suited to use in cell because “it was restructured for web, iOS and Android , which will allow faster and more consistent use, regardless of the size of the screen. “

In a separate statement, Google said were visiting users of the network in their homes, in order to ascertain their views on the platform, but also inspired in some of the comments and suggestions received in your mailbox.

“We have long been talking to people who love Google+. We have visited in their homes and we have invited them to try “.

” We have learned a lot about how and why they use Google+, and the predominant response is that it allows them to keep up and talk about their interests, “he added.

Image copyright Google

Image caption The” new “Google+ has already started its implementation process profile of some users.

Google+ was launched in June 2011 and its original purpose was move our social circles -estructurados friends, colleagues and familiares- to digital flat Thanks to the “circles” that the network offered and connecting users to each other.

Despite the ingenuity of the idea, the platform was not successful, and users did not finish involved with the concept.

At that time, Facebook already had 500 million users and showed no signs of the figure were to decrease.

But the fact is that lately , Google looked increasingly dismantled.

Ramshackle, as a punishment car that still has some good pieces of engine, but that fails to boot.

In addition, integration with YouTube which many criticized, did not work.

The new Google+ is perhaps less ambitious than his first attempt, but has a much clearer focus.

this time will have the expected success?