Sunday, December 13, 2015
If users actually read the privacy policy that accepts when discharged into a social network, maybe something would change. And if they were abreast of the changes that occur in such conditions year after year, many would raise serious follow up.
The findings “Really you agreed with it? The evolution of Facebook privacy policy “(Did you really agree to that? The Evolution of Faceboook’s Privacy Policy) prepared by Harvard University they are far less alarming. And is that the authors claim that the popular social network has worsened its policy of privacidaddesde 2005-2015.
To reach this result, Jennifer Shore and Jill Steinman, the authors have compared the conditions imposed by Mark Zuckerberg with the document on the Rights of Patient Privacy (Patient Privacy Rights, PPR), which dates from 2008 and establishes measures for which companies must abide by when using personal information from users without infringing their privacy as, for example, if certain information will be shared with third parties or be used for advertising purposes.
On this basis, the researchers classified each point of the Facebook privacy policy on each of the aspects established by the PPR and on a scale from 0 to 4. Thus, concluded that Facebook suspended in 22 criteria.
“Our findings suggest that Facebook privacy policy is less transparent and more difficult to understand for users, including the option of the use of personal information towards third parties”, the researchers say.
“The, problem, or reality, is that there are no legal restrictions on your use Facebook with our data,” recalls Manuela Battaglini in this sense, social media expert and President of AERCO-PSM (Spanish Association of Communities Online and Social Media Professionals). “In terms of US legislation he continues, if Facebook meets its terms of service, there is no problem. But in Europe there is some. ” And it is true. Do not forget that recently a Belgian court found that Facebook tracks to Belgians who have no account in the popular social network thanks to the “cookies”. “Each time a user clicks ‘like’ on a website, their browsing activity is collected, whether or not registered in Facebook, although they argue that the use of ‘cookies’ is for security reasons. The same happened with Austria, “recalls the expert.
The findings should not catch us by surprise if leyésemos privacy policy. “We should do basically paraser aware of what they will do with our data and know what more information (other than the mandatory), we give Facebook, and what kind of information we publish.”
The reality is that those chains that occasionally arise in the walls of many users in order to overrule the social network of some use of personal information nuetstra not worth anything. “It is best to learn outside of the social network of all the pros and cons, and if you decide to join it, use our information with great caution and responsibility knowing that every point that we publish will be subject to study and to know that Facebook installed cookies and even study tracking our browsing habits outside the social network to go transforming our interaction experience, “recalls Battaglini.
If you accept the terms, the user should be very clear about one thing: losing control over their data. “What we mean Facebook is that once you say that you agree with their privacy policy is to use all our data for all types of investigations with them. In fact, they say that when we accept, always ask permission to use information to improve their services, and it is completely false that are used without your permission, “said the president of AERCO-PSM.
Although the popular social network “has learned from past mistakes and allows, for example, the user choose not to have ads aimed at him,” it does not prevent, however, “collect information from our data, for example, through our surfing habits. “
Do not forget that Facebook is a technology company and, as they say in this sector, “when something is free, the product is you.” Battaglini remember that the network uses “information that can be gleaned from Facebook Ads studying what type of ads are more clicados by users in order to reorganize our timeline and the kind of news or information appears to have been more clicados enanuncios. Also use our surfing habits, even anonymous, because this way allows you to focus better and go through advertising. “
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