Apple reports record drop in iPhone sales and revenue first decline in more than a decade – Management Journal

Apple said it sold 51.2 million iPhones in the fiscal second quarter, down from 61.2 million in the same period a year ago, but about 50 million expected by analysts.

(Reuters) Apple Inc reported the first decline in the history of iPhone sales and the first floor of income in more than a decade, because the company that is credited with the invention of the smartphone facing an increasingly saturated market.

the company’s sales fell more than 25% in China , its most important after the US market, and also estimated another disappointing for global revenue quarter.

Apple shares fell nearly 8% in operations after the close of regular market, puncturing the level of US $ 100 for the first time since February. An increase plan repurchases and dividends, as well as an increase in services revenue, failed to calm investors.

Apple said it sold 51.2 million iPhones in the second fiscal quarter, down from 61.2 million in the same period a year ago, but about 50 million analysts expected.

the company faced great pressure to outsell the same quarter of the previous year, which had been boosted by the launch of a new generation of iPhone, he told Reuters Apple CFO Luca Maestri, in an interview.

The devices have larger screens and historical sales levels recorded. “The iPhone 6 is an anomaly, so it creates a very difficult for us comparison,” Maestri said.

While Apple executives had forecast iPhone sales would fall this quarter, should guarantee investors that the fall is a temporary obstacle and not a permanent change for the product to boost its meteoric rise.

earnings of US $ 1.90 per share did not meet analysts’ expectations of a profit of US $ 2 per share, according to a survey by Thomson Reuters I / B / E / S.

nor 50.560 quarterly sales of US $ million met the forecast of US $ 51.970 million.

Apple also forecast sales for the third quarter of US $ 41.000 billion and $ 43.000 billion, also lower than the expectation of Wall Street of US $ 47.300 million.

Apple also announced it was raising its capital return program to US $ 50.000 million through an increase of US $ 35.000 million of its repurchases of shares authorized and up 10% quarterly dividend.