In its annual developer conference, called F8, Facebook announced Bot for Messenger, a new product that will allow users to receive from weather information, news notifications purchases or custom media like CNN … and all through the messaging application Facebook.
You can also send messages to companies or content generators as who writes with his friends.
“Many bots imagine as something ‘geek’ -. we would like to think bots differently, “said David Marcus, vice president of messaging products Facebook, CNNMoney
Marcus speaks of a world where you can access your pass address for from your Facebook Messenger, or where you can book a table at your favorite restaurant, print a photo or ask for a taxi.
Bots for Messenger goes to market with dozens of partners such as HP, Spring or CNN.
HP made a tool that allows users to print a photo sending the bot printing company in Messenger. When the user sends the picture, the robot responds like a conversation (for example, “Hey, nice picture”) and gives print options. Users can connect to their personal printers or send photos to other places around the world, said the director of Innovation at HP, David Parry to CNNMoney. He clarified that the bots are still in their early stages of development
“[Over time, the bots] can handle very administrative tasks so easy -. Reservations, hotels, banking – as intelligence artificial go it making anticipate ls needs and talk to one more proactively, “he added.
through the bot CNN, users could send messages on topics such as” virus zika “or” political ” and CNN will respond with articles and information related to the topic
There is a function of “Ask CNN” with which the user can ask questions like. “what are the latest developments on the elections of 2016 ? ” It will also have a tab with “stories for you” will be based on the content you have used in the past. Over time, the bot you will get to know better and will send more personalized news.
responses chatbot CNN will Conversational said Samantha Barry, director of social networks CNN.
“you see we use many personal pronouns like I, me, me because it is what is commonly used in this type of messaging applications.”
“for the news experience is personal all depends on the context from the place where you are, at the time of the day, the most important stories, “said product manager CNN, Alex Wellen.
This is the beginning of the raid CNN in messaging, he said, adding that the company is exploring the possibility of developing conversations across platforms activated by voice Alexa, Siri and Watson.
the application shopping Spring is another that is testing bots for Messenger. Your bot is called Personal Shopper and makes you personalized suggestions based on your shopping preferences, plus send confirmations of what you buy in Spring. The robot asks you a series of questions – from the type of products you are interested in the price you are willing to pay -. And then makes you suggestions
Companies like Slack and WeChat already use these bots. With 900 million monthly users on Messenger, Facebook already has a large network. Its developer conference has historically been the place where Facebook to unveils its new features, from the button “Like” the Facebook Connect.
The success of the bots depends on the quality of the conversation offer and whether customers will use them or not.
the attempt by Microsoft to create a teen chatbot went wrong after this started making racist comments on Twitter, forcing Microsoft to disconnect.
Marcus explained that robots Messenger will be very different to that of Microsoft, nicknamed “Tay”.
“the goal of Tay was to build an artificial intelligence able to converse as an experiment,” he said . Facebook bots have a definite purpose: all are designed to simplify your life in some way. “It’s almost like an application,” he said.
Marcus said there will also be an approval process for bots and supervision to ensure that users have a good experience.
Facebook called developers create bots for thousands of companies, brands and content creators so they can connect directly with Facebook users.
“it’s a new era,” said Marcus. “You can create many businesses around this opportunity.”
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