Emol / DETROIT Demand for the new car Tesla Model 3 has been amazing, with consumers preordenando which would amount to 13,700 million dollars if all sales- are realized almost two years the vehicle hits the streets.
But experts are not ready to proclaim this as the turning point in the transition from fossil fuels to battery charging.
The reason? Most of the 325,000 people around the world who paid a thousand dollars for the reserve are “early adopters” Techies and concerned about the environment, they see Tesla as an innovative brand that meets your needs. The $ 35,000 price of the car and close to 400 kilometers range are important, but the technological image of the brand and the success of its creator, Elon Musk, in cars, rockets and solar panels are the main factors.
“We are technology people. I want integration with my phone,” says Charles Butler, a manager of a computer company in the cloud 40, who lives in Austin Texas, and was among the first buyers . “Musk and Tesla, that’s what they do with their customer experience.”
Researchers say that other brands of electric cars have not achieved enough success because the range of batteries is around 160 kilometers. And even the Chevrolet Bolt, which exceed 320 kilometers per charge and will have a similar price Model 3, will not achieve the level of attention of Chevrolet buyers do not have the image of Tesla.
Studies at the Institute of Transportation Studies at the University of California Davis and Carnegie Mellon University show that Butler is an average of Tesla buyer. The brand is known in the US, even among those who do not plan to buy an electric car. Tesla buyers have qualified technological functions such as touch screens, autopilot and software updates online- as something key, says Tom Turrentine, director of research of electric and hybrid vehicles at UC Davis.
The first electric vehicles did not have these functions, although the new Bolt will add some. “There is a large intersection between people who think about the future and green technology,” said Turrentine. “Tesla is right there.”
Surveys indicate that Carnegie Mellon technological consumer spending usually take much. Most consumers in US not even know what an electric car, says Jeremy Michalek, a professor of engineering and public policy. Electric cars represent only 1% of sales in that country.
“Winning enthusiasts is fundamentally different to win the general consumer,” he says.
Turrentine does not expect a similar demand for Bolt, which will hit stores this year. Chevrolet ruled comment presales nor Tesla is selling advance Bolt. Instead, it is supporting the networks of GM automotive, high satisfaction with the hybrid Bolt owners and Internet connectivity to generate sales advance by Bolt said a spokeswoman.
But this may not work well. Research shows that David UC when asked to name rechargeable cars “hardly anyone can name a Bolt, but may appoint a Tesla,” said Turrentine.
Polls also show that GM and other manufacturers do not have the personality of Telsa. However, Tesla is by enfrenar more competition. Sam Abuelsamid, an analyst at Navigant, said other manufacturers are rushing to release electric cars with range of 320 kilometers in the same price range.
more established manufacturers have an advantage of reliability on Tesla, which has had quality problems in their current models, he said. But also face this separation between early adopters and the public, in order to have an electric car in every home. It will take years of influence to change that behavior, in addition to advances that reduce battery costs and continuity of government subsidies.
There are other problems that could complicate Musk to fulfill orders for the Model 3. The volume, which surprised even Musk, will be difficult to produce. The company has so far been a manufacturing “niche”, selling only 110 thousand cars since it began manufacturing at its plant in California in 2008.
Tesla also has a history of not meeting dates planned for their previous models, and delays could deter some buyers. Last week the company blamed some of these problems in the Model X car in a provider and promised to ensure that this does not happen with the new model.
“After a while, you have a pattern that things are delayed,” said Efraim Levy, an analyst at Standard and Poor’s. The problem facing Tesla: For now only attracts Techies
Information Emol
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