From the era of imperial Rome, the sign of thumbs up has not been a public symbol of power so strong. Just 12 years after it was founded, Facebook is a great empire with a huge population, vast wealth, a charismatic leader and a powerful and amazing influences. 
The world’s largest social network has 1,600 million users, one billion of which use every day an average of more than 20 minutes each. In the Western world, Facebook represents the largest part of the activity-the most popular social relationship in the most widely used computer devices, smartphones, and its various applications represent 30 percent of mobile Internet use by Americans .
It is the sixth most valuable land public company, with a value of 325,000 million dollars.
Ambitions
Still, Mark Zuckerberg, the founder and CEO of 31-year-old Facebook, has even greater ambitions. Plans to connect the unconnected in poor countries digitally broadcast Internet signals from solar-powered drones, and is making big bets on artificial intelligence (AI), the “chatbots” and virtual reality (VR). This bet will put the domain in growing conflict with the other great empires of the world of technology, and Google in particular. The resulting battle will shape the digital future for all.
Facebook has prospered by creating captivating services that attract large audiences, whose attention can then be sold to advertisers. The same goes for Google. However, the two play different roles in the lives of its users: Google has masses of data about the world, while Facebook knows about you and your friends. You go to Google to run things, but uses Facebook when spare time.
However, both dominant positions and strategies are becoming remarkably similar. Data unparalleled treasures make both companies to challenge difficult and immensely profitable, giving wealth to make bold bets and buying them deal with potential competitors. Both companies crave more users and more data; which, despite all the rhetoric of doing good, he explains why both are so interested in expanding Internet access in the developing world, using drones or, in the case of Google, giant balloons.
services
the task is to use the data to offer new services and earn money in new ways. Facebook bet on IA is a recognition that the “machine learning”, in which the software learns analyzing data, rather than having to be explicitly programmed, is a big part of the answer. Already uses AI techniques to identify people in photos, for example, and to decide what status updates and show each user ads.
Facebook is also making inroads into digital assistants operated with AI and chatbots programs that interact with users via short messages. It is expected that next week will open its Messenger service, which already can be used to do things like apply for a car Uber, to expand the scope of chatbots. The investment of Facebook in the RV -compró Oculus, the leader of this emerging field, for 2,000 million dollars in 2014 is a bold assumption about what direction they will take computing and communication after the smartphone.
- Google has masses of data about the world, while Facebook knows about you and your friends.
However, Facebook faces rivals in all these areas. Google is using artificial intelligence techniques to improve their Internet services and guiding autonomous cars, and other industry giants are also betting heavily on AI; although, with huge amounts of funds available and more data to analyze, Facebook and Google can attract the best researchers and the most promising emerging companies.
Facebook lags behind Amazon, Apple, Google and Microsoft when it is voice-operated personal assistants. When it comes to the chatbots, faces competition from Microsoft and scores of eager emerging companies to prove that the bots are new applications.
Rivals
His foray into the RV -a which Zuckerberg seen as a step towards “augmented reality” (AR), in which the information is superimposed on the real world also faces formidable rivals him.
Microsoft has jumped directly to the RA with your device for Hololens head, his most impressive in years product, and Google, already active in RV, has invested in Magic Leap, an emerging company RA little known.
the scale of ambition Facebook, and rivalries faces reflect a consensus that these technologies will transform the way people interact with the data and its surroundings. The IA will assist devices and services to anticipate your needs: Inbox application of Google and suggests answers to your emails. Conversational interfaces let you search things and do things chatting with a machine by voice or text. Smart Services will be disseminated to a plethora of products such as wearable devices, cars and glasses RV / RA.
It seems likely that, within a decade, computing will take the form of interfaces IA RA by using gestures and voice to enter information and everyone as your screen. The information will be reflected in the world that surrounds him, making possible new forms of communication, creativity and collaboration.
This is the ambitious vision towards the work of Facebook, Google, Microsoft and other giants is headed technology.
THREATS • along the way, however, will surely be concerns about privacy and security. Analyze all that information to provide personalized services is much like surveillance, and cause a backlash if consumers do not feel they are getting a great benefit in exchange for giving your personal details, as is discovering his own hurt the advertising industry or if security is inadequate.
there will be concerns about concentration and monopoly, and the danger of closed ecosystems that make it harder for people to change between one service and another. The plan of Facebook to offer free access to a limited subset of websites was blocked by the telecoms regulator India, which argued that it was “risky” allow a company to act as a goalkeeper, and the competition agency in Germany is investigating how Facebook handles personal data. As it grows its domain, Facebook can expect to face more such cases, as did Microsoft and Google before him.
Achieving a balance between intertwined more intimately in the lives of billions of people, get huge profits as a result and avoid a negative reaction will be one of the biggest business challenges of the century. Even in ancient Rome, the emperors could suddenly discover that the crowd turned against him. So I applaud Mark Zuckerberg, but also temámosle.
No comments:
Post a Comment