Samsung makes Apple with its strategy – Hipertextual

It is well known that in recent years Samsung is one of the brands that have most boosted the development of smart watches. It has done so giving swerving: the first attempt, introduced a watch that had more than doll Inspector Gadget that this revolutionary tool that peeped on the horizon for 2013. Then he refined unfinished finding the key, then presented a huge (not in the positive sense) Gear S. and in 2015, spring: the Gear S2, Samsung debuted in the path of invisible technology, the taste for the details of design and functionality. It was his day 0 in the industry wearables.

Not many years ago, if the wearable market had been developed, Samsung had had a catalog of ten watches twelve bracelets activity, something anklets and some experimental pending. Not? Recall the brand portfolio in 2012. Good times.

Keep in catalog previous models at a lower price, amortized designs that do not expire annually, think non-technical consumers

Now, after having overcome the financial turmoil result of the transition from one model to another, they have consolidated their catalogs and improved products. And with watches, has just begun a new strategy , newborn after learning how it is configured showcase watches with Gear S3.

Samsung has been commissioned to announce that the previous model remains on the market , quite possibly at a lower price, since the new version maintains essentially the same design as the previous one. It sounds familiar? It’s what I usually do Apple with its iPhone, which many joys stock market has given them.

The Gear S2, with its variants focused on the female market in terms of colors and designs, it stays in catalog. The more standard options S2 are oriented who will not or can pay the cost of the new S3, or need their innovations, such as GPS, barometer or speaker.

in addition, resizing upward S3 is another indicator of how Samsung has been able to plan sales of its new smartwatch star . Of course, there may be exceptions and each person is free to buy the model you please. But at least it seems clear that the targets are configured as follows:

• Gear S2 : at a price of 349 euros, pending upgrade. sportier and simple choice: young, technology consumers, public casual , mostly male
• Gear S2 Classic . at a price of 379 euros, pending update. . Option senior , fashionable consumers, mostly male
• Gear S2 Classic platinum / rose gold : at a price of 479 euros, to be updated. Targeting specific consumers fashionable, mostly female.
• Gear S3 Frontier : price to be confirmed. Large, male audience that watches demand of these measures, emphasis on intensive practice of sport
• Gear S3 Classic . Price confirmed. Large, public senior that puts style to sports

There is a particularly interesting point. design may already be amortized, so there is more profit margin on new models, and ability to cut the price of the previous , both impossible things if he had opted for a completely new design for this year. Develop a rotating bezel and an interface that suits him, for example, does not come free or cheap.

On the other hand, Samsung has put more effort than ever to announce straps, belts, belts . There are plenty of belts, many look, buy! It is normal, in the belts is the business model and hook bait as old as printers and ink, razors and spare parts, etc. The image S3 presentation leaves no doubt: Samsung knows them and their style factors, customization and collecting no business