Women more invitations from other women on the Internet rely, according to a study of Big Data by researchers Eurecat technology center, which have found that the effect of gender is crucial for understanding the behavior of users in the networks social
The research, which analyzed messages 10 million users of the social network Tuenti extinct, shows that both women and men have more connections with individuals of the same sex, and reveals that is three times more likely than a woman to adopt a social network if invited by another woman.
the work, carried out by researchers from the Digital Humanities of Eurecat says the effect of gender as one of the keys to success in the implementation of virtual platforms with social dimension.
research shows that both women and men generally have more connections with individuals of the same sex , a trend more pronounced in the for women and younger people, especially those aged between 14 and 16 years.
However, users with many friends behave oppositely and establish more links with individuals of the other sex.
Analyzing triangular relationships, ie, groups of three in which all are “friends” between them, the study reveals a tendency to join in homogeneous groups from the point of view of gender.
the study also analyzes the exchange of messages between users. in this case, it shows that women write and receive many more messages than men.
it also shows that regardless of the sex of the issuer, in most cases the most frequent recipient is a woman.
the research has been based on the study of data from user behavior at the peak period of the recently extinct social network Tuenti, aimed at teenagers.
The study includes ten million users and over 500 million connections friendship between them. According to the director of the Unit for Digital Humanities of Eurecat, Andreas Kaltenbrunner technology center, the results indicate that “gender has important consequences in understanding the behavior of users in the networks social “.
” Although Tuenti is no longer active has left a legacy in the form of a data set anonymized help to understand social phenomena that were very difficult to measure before there were these platforms “he says.
it also allows ” study the mechanisms of technology adoption or new web platforms in a virtual environment “ and that the data are “representative of the smaller Spanish young people of 20 years old at the time,” said the researcher.
the Technology Centre of Catalonia Eurecat employs 450 professionals serving more than one thousand company and has facilities in Barcelona, Canet de Mar, Terrassa, Girona, Lleida, Manresa, Mataró, Reus and Amposta and with an office in Brazil.
Participates in 160 major projects associated R & D + i national and international of high strategic value and has 73 patents and seven subsidiary companies ( “spin-off”)
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