Facebook lost a battle, but not war. Ad blocker Adblock Plus said it has found a new way to cancel the advertising on the social network.
The social network announced on Tuesday presented a technology that prevents the work of blockers. The intent of Facebook is that advertisers are still in ‘showcase’ -they are its main sources of income -.
Adblock said Facebook software is not a threat. “We promised that the open source community would have a solution soon, and frankly, beat our expectations,” said blocker in a statement.
Since Facebook introduced changes in its algorithm to prevent the mission of blockers, Adblock worked in solving this “problem”. Remains as easy as adding a filter to websites and advertising that the application has to block.
Facebook told the web portal Cnet, through a spokesman, “We are disappointed that companies lock advertising are punishing people on Facebook, because these changes will not only block advertising but also publications from friends and Pages. This is not a good experience for people and plan to offer a solution. “
To Facebook distributing advertising on its platform has hired a sense of urgency. Only in the second fiscal quarter of 2016, the network reported US $ 6,346 million in advertising.
“The ‘ad blockers’ are a negative instrument, which is why we have focused on creating tools like advertising preferences to put control in the hands of users, “the spokesman Facebook
Source:. Elcomercio.pe
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