even Though Samsung decided to cut off the root of the problem and stop the production of the Galaxy Note7, the “smartphone” that had become his nightmare by the explosions of their batteries, the damage was done.
on Tuesday, the multinational south Korean looked to fall 8% the value of their shares on the stock exchange of Seoul and 9.5% in London, and to lose about US$ 17,000 million in market value.
And experts put forward that, not to take measures, this issue could not only affect the sale of cellular company, but also to your general image.
“Samsung needs to act quickly to protect their brand image”, warned Mark Newman, an economic analyst of the firm Sandford C. Bernstein in Hong Kong.
And is that Samsung is much more than a company of cell phones.
exporting fish to conglomerate
it Started as an exporter in 1938, when Lee Byung-chu began to send vegetables, fruit, and fish of Daegu, in South Korea, to Beijing and Manchuria.
he Ventured into the electronics industry at the end of the decade of the 60′s and, after a growing internationalization strategy, it is now used as a multinational conglomerate made up of dozens of subsidiaries and affiliated companies.
With over 325,000 employees —data of the company— the conglomerate is so big that it corresponds to the fifth part of the exports of South Korea and its total revenues will equate to 17% of the Gross domestic Product (GDP) of the country.
With its subsidiaries, Samsung is involved in the heavy industry, automotive, maritime and air, in the financial services, medical services, life insurance, in chemicals and in the tourism sector and entertaining.
In fact, Samsung Heavy Industries is the second shipping company the world’s largest, and Samsung Engineering and Samsung C&T are the number 13 and 36 of the builders larger, respectively.
even Though the biggest member of the group is Samsung Electronics, dedicated to the consumer electronic products.
Cell phones
According to the media specialized in economic information Forbes, Samsung Electronics is on the position 18 of the largest companies in the world, in terms of sales in the post 12 and benefits 16.
Its market capitalization (price per share) is US$ 161.600 million.
Of all their products, the more income you give are cell phones.
So it has been in recent years, and was also in the last report of the results of the company, corresponding to the second quarter of 2016 and made available to the public in July.
Thanks to the ever-increasing sales of smartphones, Samsung delivered the best results of quarter of the past two years, she recognized the own company.
The net proceeds (revenue less expenses) increased by 18% compared to the quarter previous year, to reach around 8.1 trillion won Korean (US$ 7.710 million).
And the net profit of the division of cellular grew 57% year-on-year, mainly thanks to strong sales of models from the Galaxy S7 and Galaxy S7 Edge.
A figure that, after the problems with the Galaxy Note7, will hardly ever be repeated, according to warn experts.
But not only
however, according to the report, the net profit set of other divisions exceeds that of the cellular.
that Is to say, the Samsung you entered both for the joint sale of television sets, refrigerators, washing machines, computer monitors, printers, air conditioners, telephones, digital cameras, electronic components and semiconductors as well as smartphones.
“The division of electronic products of consumption, achieved revenue growth through strong sales of the (smart tv) SUHD TV, refrigerator Chef Collection, the washing machine AddWash and the newly released air-conditioning unit,” explained Samsung in July.
In fact, terms of global market share, Samsung is the number one in flat screen tvs and memory chips.
it Is one of the global suppliers of household appliances and has even manufactured components to the cell of one of its main competitors in this field: Apple.
diversification is its sign of identity and also of caution.
Before the sale and unprecedented cellular the last quarter, the company predicted a “continued rise in demand”.
“But competition is expected to strengthen with the exit to the market of phones of other companies,” he added.
it Is the call to the wisdom that already made in 2010, the return of a miniretiro, the current president of Samsung, the magnate of south korea Lee Kun-hee:
“The future of Samsung Electronics is not guaranteed, as many of our flagship products will be obsolete in 10 years”.
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