Facebook Messenger will launch a lighter version of your application to cater to people with slower connections or with phones older, as part of the struggle for dominance of the social networks in emerging markets.
The new application, Facebook Messenger Lite, will allow users to send texts, photos, and stickers while at the same time requires less memory usage of the phones and works the best in telecommunications networks slower.
Facebook Messenger, which has more than a billion monthly active users, is the favorite in many developed markets, while WhatsApp, owned by Facebook, which is always focused on be a application light-weight, has a great success in developing countries.
But David Marcus, head of Facebook Messenger, he said that there is no conflict with your partner of group to create an application that works best for users in emerging markets.
"If you see a country like Brazil, WhatsApp definitely has preferences, but as a product Messenger many people use it to share content on Facebook. Want to meet people, or do not have a telephone number, or for many reasons," he said.
Marcus added that the Lite app can also be useful in developed markets for people who cannot afford to pay smartphone, more modern.
Facebook is on a mission to connect the world to improve internet access, help overcome barriers that include the affordability and the low-speed connection. The social network launched its application to light —Facebook Lite— the past year and reached 100 million monthly active users in march of 2016.
The company also develops an application internet.org that allows access to Facebook and other selected sites without having to pay for mobile data. But the application was controversial in India, where a regulator banned it, and another called "services zero fee", after activists accused him of breaking the principle of neutrality of the network and create the internet of two levels.
Facebook Messenger Lite will be launched in Kenya, Tunisia, Malaysia, Sri Lanka and Venezuela, and other markets in the following months.
The new Lite app will not have full access to Messenger for business and the thousands of chatbots that were created for the application. Facebook Messenger experience to enable companies to communicate with their customers by means of the application as a way of generating income.
Marcus said that the bots that give news allow users to communicate with telecommunication operators, and links to dating services going particularly well.
Facebook Messenger also launched the Messenger app Day in Poland, which allows users to share photos and videos that disappear within a span of 24 hours, as the stories in Snapchat, according to a report in the technology blog Tech Crunch. This is another attempt of Facebook to borrow elements from its rival Snapchat, after Instagram adopted Stories last month.
"We test a series of capabilities in a large number of countries," said Marcus.
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