the WhatsApp application will allow video calls on your platform, as reported by the company on its official blog.
This is just one more step to the application to reaffirm its dominant position in the world of mobile messaging, one of the areas most dynamic and contestable in the world of mobile technology.
The service will be available gradually and in a matter of days, it is expected that it can be used by more than 1,000 million people visiting monthly to the app, the most popular of its class.
"we Added this feature because we know that sometimes voice messages or text are simply not enough. There is No way to replace the thrill of watching live the first steps of a grandchild, or to see the face of the daughter who studies abroad. And we want these functions to be available to all, not just those who can afford the phones more expensive and novel, or for those who live in the countries with the best networks of mobile telephony", reads the official blog of the application.
the same way as it works in other products, the video calls WhatsApp allowed to run in simultaneously other functions within the application, such as responding to messages, for example. Likewise, the app incorporates automatic controls of resolution and refresh rate of the image in the call to keep the communication to the air in conditions of low connectivity.
The entry into service of video calls of WhatsApp arrives in order to compete directly with the products of Google and Apple, as a Duo or FaceTime. Hangouts (Google) and Snapchat also have similar functions, although perhaps his audience and uses differ a bit from the instant communication and daily that usually is associated with the first three.
as the cell phones have installed the device definitive technology personal, modern messaging apps have gained even more relevance due to several factors. Its obvious function has become one of the products essential for any smart phone.
For example, Tim Cook, CEO of Apple, has said that iMessage (the messages application of the mark) is the product most used in the application ecosystem, a universe highly competitive, with more than two million products.
on the other hand, the messaging apps have become one of the channels is more direct, and perhaps effective, to establish business linkages between enterprises and users. A good part of the future of these apps seems to be a kind of market places for all kinds of goods and services, a place to interact with contacts, but also with brands and businesses.
This is a future that may seem far to some, but is already a reality for users of Wechat, the other heavy weight in the world of instant messaging. App china has more than 800 million active users each month, who offer the possibility of booking a transport service to the home, purchase movie tickets, make payments and shop online. All from the same application.
The commercial exploitation of a messaging application is a matter well known to Facebook, which in August of this year, announced that it began to share information between WhatsApp and the social network for advertising purposes.
At the time, the announcement aroused the anger of some users and raised doubts about how Facebook will collect personal information of their users without knowing what they are talking about the people in WhatsApp.
The incorporation of video calls seeks to strengthen the dominant position of WhatsApp in the world of messaging and, therefore, the of Facebook as one of the largest sellers of digital advertising custom. Good news for users, yes, but mostly very good for Mark Zuckerberg and company.
No comments:
Post a Comment