Friday, November 18, 2016

Competition for Netflix? Amazon is preparing for a ‘fight’ with the platform on a global scale – NTN24

Amazon is preparing to wage a battle with Netflix on a global scale, with a massive expansion of its video service online, said Thursday The Wall Street Journal, which cites sources close to the subject.

Amazon Prime Video is now accessible only in the united States, United Kingdom, Germany, Austria, and Japan. The group also promised “soon” for a release in India, and the director of Amazon Studios, Jason Ropell, reference was made in may at Cannes to a launch in France without specifying the date.

The us giant of online distribution would be available, however, to extend the service to around 200 countries and territories, according to sources of the Wall Street Journal.

This would put her on equal footing with Netflix, which claims its presence in more than 190 countries from the simultaneous launch of its service in January in 130 new markets.

Questioned by AFP, a spokesperson for Amazon simply to confirm the arrival in December to more than 200 countries of “The Grand Tour”, an original series of Amazon dedicated to vehicles. “We don’t have anything more to announce,” he added.

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If the income of Amazon Prime Video is confirmed, it would represent the biggest challenge to Netflix, at a time when the growth prospects of the latter are beginning to raise concern, given the increasing competition in the market.

Amazon has never disclosed the exact number of subscribers of Prime. But according to the signature of CIRP, were 65 million at the end of September only in the united States, i.e. 38% more than a year before.

Collaboration AFP

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