Samsung itself will release a Galaxy Note 8, and this is the reason – CNET in Spanish

In-store experimental known as Samsung 837 in New York, a few visitors, are formed to test a virtual experience of the company based on the action series in television’s “24.” A few other take a coffee with milk in a comfy chair, surrounded by the latest phones and smartwatches of the company.

The “store” — you have to keep in mind that you can’t buy items in reality — is a showcase ostentatious of the latest technology, and most important of Samsung.

The Galaxy S7 Edge, and not the Galaxy Note 7, is on view at the ‘store experimental’ Samsung 837 “in New York.

CNET

Two floors above, the head mobile of Samsung, D. J. Koh, and sat down in a conference room, flanked by his lieutenants. None was in the mood to show off.

Koh spoke with CNET before the big press conference on Sunday, where the company explained why the Galaxy Note 7 was set on fire. When talking about the company’s plans to rebuild its credibility with consumers, Koh confirmed that Samsung would bring out a successor to the Galaxy Note 7.

“I’m going to bring back a Note 8 which will be better, safer and more innovative,” Koh said.

The store Samsung 837 in Manhattan lets you play with the latest ‘gadgets’ of the company.

Roger Cheng/CNET

The decision is a measure that is risky for Samsung, given the tremendous weight that carries now brand Note. Has been the subject of countless jokes. During the last few months, the air travelers had to say if they had a Note 7 because in that case they could not get on a plane, even if they died out. The Note 8, which probably will debut this fall, will serve as a yardstick to measure how much progress Samsung will in the coming months.

“a Lot will build on that next great thing that is free of problems,” said Thomas Cooke, professor in the school of business Georgetown McDonough School of Business..

Koh, the Notice brought together a group of dedicated users that could not get away.

“we Found through the research process that there are many loyal customers of the Note,” he said. In fact, Samsung says that their base is the most loyal of customers in all of its products (and look that makes a lot of things) are the ones who have bought models of the Note.

Just look at the thousands of users of the Note 7 that you are still on Verizon — the company has to take drastic measures such as routing calls to their customer service to get customers to return their devices.

At the global level, 96 per cent of buyers of the Note, 7 have exchanged their phones. In the united States, the official count is 97 per cent, but Tim Baxter, president of arm american of Samsung, says that the volume of phones being retired from use is in fact close to 99 percent because more than half of the remaining units are no longer connected to cellular networks. “We’re pressing to get to that 100 percent,” he said.

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Within the laboratory where Samsung has put the Galaxy Note 7 [photos]

beyond their loyal customers, Samsung is probably not willing to give up one of the most important pieces of your portfolio mobile. The company is often criticized as a follower fast, one that mimics trends hot of their competitors (read: Apple). But Samsung was the first to reach the market with a phone-jumbo, and the brand Note endured years of ridicule before people began to get excited about the idea of a giant phone.

there is Also a personal reason for Koh, who said that he and his team developed the stylus original, S-Pen, which is the characteristic signature on the line Note.

More than 10,000 clients of Note have been recorded to remain connected to Samsung for more updates, according to Baxter. He added that there is still a large base of customers with a Note 4 and Note 5 which are waiting for an update.

“They made it clear, they want a Note,” said Baxter in the same interview.

Maybe it will come one that is finally worthy enough to appear in the store Samsung 837.