Apple and Samsung lose the domain in the market of mobile phones in China – The Colombian

The battle for the chinese market of mobile, the largest in the world, had as big winners of 2016 to two national brands: Huawei, a leader in sales, and Oppo, the great revelation in the sector, according to the study published this week by the signing of market analysis Counterpoint.

Huawei has got the largest market share in the last year in China, with 16.4 percent, and Oppo took the second spot, with 15.5 percent of sales.

For its part, is also china’s Xiaomi, the brand revelation in 2015, fell in 2016 the fourth after that your percentage drop of 14.9 to 10.9 per cent, in an exercise that the firm considered "transitional".

The large multinational brands also experienced a difficult year in the chinese market, with Apple going from second place to fifth place (with 10.9 percent of quota), while Samsung fell from the fifth to the sixth, although it did not suffer the bump in sales that some predicted personal after the scandal of the mobile Galaxy S7.

In relative terms, Oppo was the brand that grew most in sales the last year (with an increase of 109 percent), followed by the also-chinese Vivo, which grew 78 percent and took third place in market share (13.9 per cent).

Samsung has reduced its sales by 5 percent, but the big loser was china’s Lenovo, which reduced the marketing of their cell phones, 79 per cent, while Xiaomi and Apple also experienced a decline (of 22 and 21 percent, respectively).

For models, the study of Counterpoint revealed that for the first time in five years the best-selling mobile in China was not Apple.

In 2016, the star phone in the shops in the asian giant was the Oppo R9, with 17 million units sold, while the iPhone 6S had to settle with second place, with 12 million sales.

In total, the mobile market of China grew 6 percent in the last financial year, with sales that amounted to 465 million units.

The signature analysis predicts that 2017 will be chaired by the domain of Oppo, Vivo and Huawei, which now control between the three are almost half of the market of China, a country with over 1,200 million mobile phone users.