BBC: How much is your Facebook profile? – News 24

BBC

Ever you ever wondered what it’s worth your Facebook? Well, something has value and depends, apparently, on your nationality, gender and age.

Two researchers at the Carlos III de Madrid, Spain University, said the social network charges advertisers more or less depending on the factors mentioned.

For example, A Spanish worth half an American, and launch advertising millenians (group of young people born in the early 80s to the early years of the last decade) almost always more expensive than doing an adult.

Because there are exceptions, in England or France profiles people over 50 are more expensive because they are one very interesting audience for brands.

In general, a Western profile costs more than an Asian or Latin American.

This tool will complement browsers.

There are also gender differences: the cost per click of men is more expensive, while support the cost is higher in women profiles corresponding

To reach these conclusions, researchers, Angel and Ruben Cuevas Rumín, twins, developed a tool, Personal Data Valuation Tool.

What is

Personal Data Valuation Tool based their research on a cluster of computers that analyzes more than 30,000 randomly selected profiles.

In the future want to do the same experiment with advertising on Twitter and Google.

The data collecting tool can differentiate where you are, where you live and some specific tastes as your activity on Facebook.

Through them The researchers followed the profiles as if they were her personal brand.

Then What are the most expensive Facebook profiles are?

you’re a middle-aged woman, you live in the US and you like exercise, you are in one of the most attractive groups, and therefore more expensive to the network.

Soon tool will complement browsers.

Personal Data Valuation Tool has shown that social networks are not free.

Thanks to this application, users would install may know the value of their social profile and then know what the real price of Facebook.

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