How much is your Facebook profile? – Opinion

In general, a Western profile, costs more than an Asian or Latin American, according to two researchers. Everything depends on the country, age and sex

Two researchers at the Carlos III de Madrid, Spain University, said the social network Facebook charges more or less depending advertisers the above factors.

For example, A Spanish worth half an American, and launch advertising a millenians ( group of young people born in the early 80s to the early years of the last decade), almost always be more expensive than doing an adult.

Because there are exceptions, in England or France profiles of people over 50 are more expensive because they are a very interesting audience for brands.

In general, a Western profile costs more than an Asian or Latin American .

The tool will complement browsers.

There are also gender differences : the cost per click of men is more expensive, while the cost per support is higher in women profiles corresponding

To reach these conclusions, researchers, Angel and Ruben Cuevas Rumín,. twins, developed a tool, Personal Data Valuation Tool .

Personal Data Valuation Tool based their research on a cluster computer that analyzes more than 30,000 randomly selected profiles

In the future they want to do the same experiment advertising with Twitter and Google. Photo: EFE

The data collected by the tool may differ on where you are, where you live and some tastes determined by your activity on Facebook

Through them. the researchers tracked the profiles as if they were her personal brand.

Then What are the most expensive Facebook profiles are?

If you are middle-aged woman, you live in the US and you like to work , you are in one of the most attractive groups, and therefore more expensive to the network.

Soon the tool will complement browsers.

Personal Data Valuation Tool has shown that social networks are not free.

Thanks to this application users who install it will know the value of their social profile and then know what the real price of Facebook.

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