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CANCUN, Q. Roo.- you ever asked yourself it worth your Facebook ? For that live in Quintana Roo, are male or female, like it or not exercising, or buy in certain stores, are crucial.
Two researchers from the Charles III University of Madrid , Spain , said the social network charges advertisers more or less depending on the factors mentioned, reports the news website BBC website.
For example, a Spanish worth half that an American, and launch advertising a millenians (group of young people born in the early 80s to the early years of the last decade), will almost always be more expensive than doing an adult.
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Because there are exceptions, in England or France profiles of people above? 50 are more expensive because they are a very interesting audience for brands.
In general, a Western profile costs more than an Asian or Latin American.
There are also differences sex : the cost per click of men is more expensive, while the cost per support is higher in women profiles corresponding
To reach these conclusions, researchers. Angel and Ruben Cuevas Rumín, twins, developed the Personal Data Valuation Tool tool.
What is
Personal Data Valuation Tool based their research on a cluster of computers that analyzes more than 30 000 000 profiles chosen at random .
The data collected by the tool may differ from where you are, where you live and some tastes determined by your activity on Facebook.
Through them, researchers tracked the profiles as if they were her personal brand.
What profiles are the most expensive?
If you’re a middle-aged woman , live in America and you like exercise, you are within one of the most attractive groups, and therefore more expensive to the network.
Soon the tool will be a add to browsers. Thanks to this application, users who install it will know the value of their social profile and then know what the real price of Facebook.
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