organized through Facebook UNAM Mobile event sought to bring the F8 ecosystem of Mexican developers, so that more than 200 developers in Ciudad Universitaria, attended live to the opening of the F8 by the CEO of Facebook, Mark Zuckerberg .
“We are building technology to give all the power to easily share anything with whom one wants,” said Mark Zuckerberg in his keynote presentation at F8. “Whether you want to stay in touch with friends, start a business or help solve the world’s problems, the road is built connecting people. That’s how we progress. And so, the work we do is so important. “
The F8 account this year with 2 000 600 participants and 80 speakers at the Fort Mason Center in San Francisco.
Among the novelties announced are Account Kit, a tool that helps developers to increase the use of an app, allowing people to logearse easily and quickly using the phone number or email, without passwords.
on the Social part Plugins allow people visiting e-commerce stores saved products, travel, courses and URL of your interest in your Facebook profile, and receive notifications with relevant information such as, reductions of time.
in addition, Messenger platform will provide new resources for organizations and developers to build interesting experiences in the Messenger platform. This presence can be enhanced by bots in Messenger.
Similarly Messenger bots, will allow businesses to communicate with the people most relevant to them. They can be customized and enhanced with artificial intelligence tools as Wit.ai, expand their discussions to use images and interactive content and set initial screens of conversations with control options and more context about the chat.
The company also he presented a series of Betas, starting with Facebook Analytics Apps, with which the company aims to offer standard event monitoring, conversion rates and retention, visualization life cycle of an application and definition of audience targeting for ads , among other things.
BETA! Push Notifications help build campaigns using Facebook notifications while BETA! Profile Expression Kit will allow application developers images and videos offer users the ability to alter the image of their profiles on Facebook with an edited video directly from the app.
Several Latin American developers will participate this week in discussions F8. One is Capptu, a Mexican platform where amateur and semi-professional photographers form a community and a bank of images for editorial and commercial use. Capptu uses Facebook login using 67% of its users. They are also part of FBStart program.
“The global trend is towards outsourcing experts allies authentication, allowing only startups focus on presenting the best product and value proposition to the market. In Capptu, is no exception, we continue to develop the model of open innovation, ushering allies to accelerate the time2market of products, “said Isaac Carreon, CTO of Capptu. Other Mexican partners with presence in F8 are Carrot, Juan Soccer, CREA and Weblogs.
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