Why Facebook wants me to do videos instead of taking pictures? – W Radio

Do you want to publish on Facebook an album with 148 pictures of your last trip to a beach location?

Think again.

Facebook suggests you better make a video broadcast live and can tell your friends the name of the beach, if the surf is very strong or what is thinking about lunch.

Those responsible for the social network, which has almost 1,600 million users worldwide, they were surprised to note that the live video (Facebook Live) gained more and more ground since its launch in January this year.

Mark Zuckerberg ensures that videos directly create “truly personal” moments.

“we have seen comments get ten times more than normal video (…) we are surprised with the reaction that has had the streaming “, told the BBC on Wednesday the vice president of product management at Facebook, will Cathcart.

the company’s founder, Mark Zuckerberg, participated in a Facebook Live the same Wednesday to share news of the tool is only available on mobile devices (tablets and phones).

in the video for 16 minutes, Zuckerberg fielded questions from users who were appearing live and assured that the streaming produced “truly spontaneous and personal moments.”

from you to you

Before extending the use of the tool to all users, Facebook Live was available for accounts of celebrities, who could share their way through some red carpet with his followers on the social network.

in January, recorded 100 million hours of video views on social network per day, according to figures from the company.

Facebook It enabled this week the possibility of adding smileys to reactions with live video, in addition to the traditional way of sending written comments.

 

The answer was “quick and positive”

she said Will Cathcart told BBC Newsbeat. Since then, a team of company devoted exclusively to improving the experience for users.

from this week’s live video can also receive smilies reactions in addition to the traditional commentaries. There are new color filters, drawings above the image and can be transmitted to a group or event.

These additions keep similarity with the mobile app Snapchat increasingly popular among young people.

for Cathcart, however, it has nothing to do with race but to provide a tool that fits the phones today.

“as people have better cameras on their cell phones, we have sought ways to make the video a central point of Facebook “.

Periscope not do the same?

the emergence of Facebook Live could become a threat to Periscope, the app specializing in streaming Twitter that developed and launched last year.

 

El 76% of Facebook’s revenue last year came from advertising on mobile devices like tablets and cell phones, according to company figures.

The founders of Periscope assured in last August that already had 10 million registered accounts.

a very small number compared to the number of users of Facebook that could be encouraged to make live video.

“we have always responded to the tastes our users. for example, when we started were pictures, now we are seeing a lot of people take the streaming “

said Will Cathcart.” These are not the same videos you see on TV or Youtube. It is a new social experience, “said Mark Zuckerberg on his part.