Saturday, April 2, 2016

Main milestones of 40 years of Apple – The World


 04/02/2016 4:35:39 p.m.
 |
 America Economia
.- One of the most important companies in the technology world celebrated his birthday. We talk about Apple , the company behind several computers used today and which was created 40 years ago, but in 1976 the then young Steve Wozniak, Steve Jobs and Ronald Wayne, although not exactly in a garage as many think.

Today the company run by Tim Cook is one of the most successful worldwide. However, not everything has always been rosy, between the departure of one of its cofounders in the 90 and the near collapse of the company a few years later, this company has stood out for big teams like iPod, iPhone , iPad and Mac computers . However, what most attracted attention since its inception has been the ability of the firm to differentiate itself from the rest, through their design or through the development of unique and own operating systems for their products .

However, s US sales were not disheartening , especially because at that time the enterprise market still driving the world of computers. This decrease in sales led to Steve Jobs recognized work on increasingly smaller projects to finally resign against a person who himself appointed, John Sculley. In this complex moment also joined other failures such as Lisa computer, before the Mac, or personal agenda Newton.

This break forced Jobs to be 12 years away from Apple . During this period, the cofounder of Apple focused on different projects from Pixar to NeXT Computer , and NextStep system. This platform not only earned him a return to the signing of the block, through the purchase of the company by its former company, but also laid the foundation for what would become in a few years OS X . He also led Jobs to save the brand that according to some was on the verge of bankruptcy.

So Jobs returned to his post as CEO , initially temporarily then go to stay permanently in that office. Under his command Apple introduced from the recalled iMac to the iPod and iTunes that changed the music industry in 2001. This achievement was only overcome with the launch of the original iPhone in 2007 and marked a change phones in use today.

the last keynote Jobs was in 2010 due to a complex pancreatic cancer that same year would lead to death. At that time, Jobs decided to enter the world of tablets, and announced as a great product for the time the first iPad.

A historical level not only these teams have marked the history of the firm apple . They are joined at the design level, the iMac G4 reconodido, exhibited at the MoMA (Museum of Modern Art in New York). Is a computer all-in-one that, even today, still surprised by the flexbilidad and ability to move his arm, as seen in its promotional ad.

To this was added the iPhone 4 , one of the great exponents to date industrial design team led by Jonathan Ive, who also happened to handle user interface. After coming plastic, glass rear together with the aluminum side (which is a problem given) they made it become one of the examples to follow, and in fact, 6 years later, certain lines of its design continue to exist in the newly released iPhone SE.

“Apple defined the modern way of life linked to the Internet,” said Tim Bajarin, president of Creative Strategies analyst firm . “While Intel was essential for semiconductors and IBM for the PC, Apple was the one who had the greatest influence on the widest range of electronic equipment for all age groups”.

Obviously, not all love Apple . Many say that the brand apple did not invent the portable player, or smartphone, or tablet, and even the connected watch last category of products which was launched last year with its Apple Watch. However, to turn their attention to aesthetics, ease of use and functionality of its products, this company created anyway a large community of fans that have become true believers of the brand .

But everything comes to an end. This year, for the first time in a long time, there is uncertainty about the company for the expected decline in sales of iPhone , the main engine of growth for the group. However, many analysts say that “Apple does not die but evolves”. In this way, ensure that the company is moving from being a manufacturer of appliances star at a firm focused on services (such as selling applications, online music and payment systems) and death i’d rather farther than many think.

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