The social network allows brands to expand its capabilities of its ‘chatbots’ on your platform.
Facebook began to expand the relationship between companies and users, by allowing them to send messages promoted through Facebook Messenger.
From this week, users will see ads in their news feed that allow you to start a conversation in Messender with a company through a single click. The great change of this system is that if the person communicated in the past with a brand or company, it can pay to send you emails sponsored, by sending their ads directly to the mailbox of the Messenger.
in Addition, the company explained that users will have the control of these interactions, because if a company that is not of your interest gets in touch, you can lock the conversation.
Facebool introduced the chatbots, which use artificial intelligence to read, understand the message and write a response, to Messenger six months ago. The goal of the bots is to enable you to communicate with companies without having to download their apps or deal with customer service based on the Web.
David Marcus, the vice president of messaging products, social network, announced this Tuesday the initial success that the chatbots Messenger generated in companies, when you connect with your customers in a more personal way.
From this week, users will see ads in their news feed that allow you to start a conversation in Messender with a company through a single click. The great change of this system is that if the person communicated in the past with a brand or company, it can pay to send you emails sponsored, by sending their ads directly to the mailbox of the Messenger.
in Addition, the company explained that users will have the control of these interactions, because if a company that is not of your interest gets in touch, you can lock the conversation.
Facebook has introduced the chatbots, which use artificial intelligence to read, understand the message and write a response, to Messenger six months ago. The goal of the bots is to enable you to communicate with companies without having to download their apps or deal with customer service based on the Web.
however, user privacy will not be affected, since no company can contact a person who has not established prior communication with the business. This, according to Marcus, it helps to “preserve the integrity of the platform”.
The brands have a 24-hour period after you establish a conversation to send a message without cost, as a after this period of time, companies will have to pay for it.
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