Alexa Amazon comes to smartphones, with Huawei – Expansion MX

LAS VEGAS (Expansion) –

The chinese company Huawei presented on Thursday what’s new in its latest premium phone, the Mate 9. Although the equipment was presented to the global level in November of 2016, it will now be launched in the american market, hand in hand with the personal assistant, Amazon, Alexa.

although Alexa is available on devices like the Amazon Echo, this is the first time that will be available in phones, which means functioning in all kinds of environments outside of the home.

"This relationship is very exciting for us, because it allows us to carry a product that is still developing in a much wider market," explained Steve Rabuchin, VP, Amazon Alexa, during a conference at the CES 2017, which takes place in the city of Las Vegas.

Huawei is one of the three companies that control the market of smartphones globally, with sales of 138 million devices in 2016 in more than 170 countries in which are available. Just six years ago, they sold three million devices.

The new service promises to perform all sorts of functions for the owners of the device, such as taking care of the house at a distance, add products to a shopping list, request an Uber, or listening to audio books.

The technology of artificial intelligence, Amazon has dominated the CES 2017. Brands such as Ford, LG, Lenovo and Mattel announced several devices that will have integration with the technology of the giant of e-commerce.

Although the alliance with Amazon might seem like a snub to Google, the chinese company also presented a proposal with the search giant in the area of virtual and augmented reality. In addition to being the first phone with Alexa, in their Pro versions, and Porsche is also the team badge to Daydream, bet on headsets of Google.

Richard Yu, CEO of Huawei, the assumption in addition to the technical specifications of the equipment, such as the battery of super charge with 20 minutes of free provides at least eight hours of battery life, as well as the use of an algorithm of machine learning to maintain your computer’s speed equal to that of the first day, 18 months later.

The team will be available from tomorrow in the united States and the end of the month in Latin America. The cost will be 600 dollars in the US.

The Latin american market had a strong growth for Huawei in 2016. The firm sold 12 million devices, a growth of 40% compared to the figures of 2015, although it is far from being the region with the highest growth. Europe grew 130%.

what The Latin american country more buyer? Mexico, although not shared specific figures per country.

in order To continue to grow in the region, are concentrating on the ability of the chipset for mobile games, high popularity in Latin america, and facilitate forms of payment for players. The game SkyHunter will be launched exclusively in our countries.

Huawei has succeeded in the region with their phones mid-range (Latam accounts for 10% of its market share overall). However, it is now seeking to position itself in the premium sector, where currently they have 10% of the market share, with the Matt 9, they are expecting good results despite the constant rise of the dollar.

"Our phone is seven times faster than the iPhone 7, we are the only ones who can compete with them, so I have hope that consumers are committed to us," said Yu.