Apple goes for Netflix and HBO with original series: report – CNET in Spanish

Apple Music would include original series, it says The Wall Street Journal

Photo of Oscar Gutiérrez/CNET

Netflix has Stranger Things,, HBO has Westworld, and Apple wants something between the two.

The giant of Cupertino plans to release the original series, which can be seen through its music service for streaming Apple Music and is included within the monthly cost of US$ 10, reported The Wall Street Journal.

Apple would be exploring this option after the sales of the iPhone have slowed and Apple’s Music fails to shorten distances with Spotify, says the Journal. Apple would be looking to producers to veterans for the purchase of scripts, as well as the possibility of hiring marketing executives of studios and television networks.

According to the predicate by Apple executives in Hollywood, the original content would come to the Apple Music prior to the close of the 2017, it adds the Journal citing several sources close to the discussions. Also, Apple would provide demographic information and many people see the content, unlike Netflix who do not share the figures.

What Apple wants to do –always according to the WSJ– is to have content that differs from the catalog of Spotify, which is almost identical to that of Apple Music with around 40 million songs. The series and films would be this differentiator.

although there are rumors that Apple wants to launch an Internet television service, the detailed plans for the Journal are related to Apple Music, and not the alleged TV service.

The arrival of Apple to the original content would not be a direct threat to Netflix, HBO or Amazon Prime, as the manufacturer of the iPhone is not ready to do the same amount of investment that make the three giants of streaming for creating original content, says the Journal. Netflix, for example, invested US$ 5,000 million only in 2016.

Eddy Cue, vice president of Internet content in Apple, said in October that the company does not aspire to be something like Netflix, but to facilitate access to the content of these. the Planet of the Apps, an original series from Apple, and celebrities like Will.I.Am and Jessica Alba, is already in filming.

If Apple starts to create original content, the company will become a media company, in place of a company that distributes media from other companies, says the newspaper. Apple Music, with 20 million subscribers, already offers a video section with documentaries related to music.

Apple did not reply immediately to request for comment from CNET in Spanish.