Hugo Barra, global vice president of Xiaomi, shows Mi Mix, a phone that the company introduced a few weeks ago and now has a white version.
Photo of XiaomiLAS VEGAS – Xiaomi, the manufacturer china of all types of electronic purifiers, storage disks, phones and electric bicycles, came for the third time to the united States to present their services and their products in this market.
despite being one of the most well-known brands in Asia, thanks to its aggressive marketing strategy in line and the loyalty of their fans, Xiaomi is unknown in this market, the largest in the world.
This Thursday, the manufacturer china showed its Mi tv TV 4 with screen 4K 3,840 x 2,160 pixels and a thickness of just 4.9 mm (30% less than an iPhone, according to the company). Xiaomi described as a flat-modular, with screen and bar and electronic sound, which are independent from change. The device also features Dolby Atmos, the latest in audio technology for tvs, and software recommendations based on Android which has a customizable interface.
The tv, which will be available only in China later this year, comes in three sizes (49, 55 and 65 inches) and will cost less than US$ 2,000 in their more expensive model.
Hugo Barra, global vice president of Xiami, put a lot of emphasis in the presentation that the goal for Xiaomi is to offer an entire ecosystem of hardware, software and services.
“Xiaomi has become the incubator of hardware most successful in the world,” with 50 billion devices conectacdos, said Bar. The products incubated for Xiaomi, said, have won altogether about 38 industrial design awards global. Among the best known are the bracelets of activity My Band, of which the company has already sold 23 million units, your webcams (3.3 million sold) and his purifiers (1.1 million).
Many of these devices can be controlled from the app My Home, which has 5 million active users at present.
in Addition to the tv My TV is 4, Bar also showed off her phone to My Mix, a device to sell in China and that the company considers to be their model of what should be the phone of the future. The My Mix has a screen without bezels that is 16 percent larger than the screens of the phones of the same size because it occupies all the space, according to the company. It is made of a composite of ceramic, and has a sound system that uses the same ceramic to project the audio. Philippe Starck, the famous industrial designer, he contributed ideas to the design that it even has a gold ring around the camera and flash.
The legs of My TV 4 are transparent.
Photo of XiaomiBarra today unveiled the white version of My Mix, a phone that was introduced already in 2016 and that will only be sold in China, which adds to the constant disappointment of not having the best products of Xiaomi in the united States.
In February 2015, Bar visited the city of San Francisco to announce the arrival to the local market of the web site of the company, mi.com from where from may of that same year, you can buy some of the products of the firm. However, on that occasion – and even now – the great absent in the US are phones Xiaomi, who have a reputation of being products affordable but of very high quality.
Later, Xiaomi had a presence at Google I/O in 2016, the conference for developers of Google, where it showed the My Box, a box of streaming is available in the U.S.
But on Thursday he did not touch the announced the arrival of the phones from the manufacturer in china to this country. In its place, in addition to My TV 4, Bar showed the Router to My HD, in addition to the new color of My Mix. But nothing more.
Read here all our coverage of the technology fair CES 2017 in Las Vegas.
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Products of CES 2017 that you can already buy this year [photos]
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