Twitter, the independent social candy – EntornoInteligente

ABC of Spain 2 / Of the major social platforms, Twitter is possibly the most acts as an independent fish. Traded, is a profitable despite its user growth problems, and created a new form of television consumption by users who do not stop for a moment to comment programs in 140 characters. It’s quite a “caramelito” many companies would be willing to throw the hook.

For several months have been rumors of takeover by industry giants. Again, returns the idea that Google is behind seize platform “microblog” 280 million followers. It would not be unreasonable, since the concept of well-integrated platform and advertising sponsorships systems fit perfectly into the American company. And it would be strange to think that the failure of Google Plus have a spare of this kind.

Also, it would not surprise given the relationships between them, it took them a few months ago that the ultimate search engine re-integrate “tweets”. Coincidence? The rumor, just a rumor, has made for a few hours Twitter shares soar. From a capital of 38,000 million (34,000 million euros), this platform is one of the great “affordable”, who resist in one way or another to lose control. But it is not the first time we talk about this. In 2009 Google has already negotiated with Twitter, a story that years later filtered. And the same rumor was repeated in 2011. But to do this, it is estimated that to do with the network would have to pay 50,000 million.

The scenario of social networks has been changing in recent years. Facebook, created in 2006, has become a big company willing to pay 19,000 million (13,000 million) by an application, WhatsApp, to help you conquer the environment until several financial years not mastered: the phone Mobile. And the company founded by Mark Zuckerberg surprised with the purchase of Instagram, another specialized network that grows frenzied pace.

YouTube, the popular video platform, has she alone created a new way of content consumption, which has forced it to other companies to move tab and stick your head in this. But his path has relied on the multimillion acquisition by Google in 2006, today, by the way, would be almost a gift (1,650 million, 1,300 million euros).

The path of social platforms has been the same for years. The convergence and synergy. And the big fish eats the small base of the capitalist economy. Tumblr, which called for a time much attention, Yahoo came into it after paying 1,100 million.

Without making much noise but is well positioned Linkedin hides a great potential for harnessing employee relations, and has held firm to be independent. To stay has been buying “startups” in recent times, such as news aggregator Press the Refresh application or service learning newsle. Pinterest, with over three hundred million users, is another of those “affordable” who, for one reason or another have not been purchased. The fact that he managed to be a success for the distribution of brands and its important use among businesses had better well be in the spotlight. And Twitter can be next.

Information ABC of Spain 2