AMSTERDAM. Predicting disease or cibersabotajes are some applications of “Big Data”, a set of technologies “smart” data analysis in real time, the use of which has soared by increased sensors connected to internet.
This is the twentieth edition of this conference, which began today, which is a benchmark in Europe by the level of presentations on “Big Data”, in which participating companies the likes of Siemens, eBay, Vodafone and Tesco, in addition to financial institutions, international institutes and technological consulting analysts like IDC and Forrester.
Sensors, chips, mobile phones and other devices connected to the Internet have skyrocketed the amount of information available in the world.
Currently, “there integrated and highly efficient technology” capable of analyzing all the data in real time and give very ambitious profits beyond those for which they were Originally created, said Hermann Wimmer, co-president of Teradata, technological multinational conference organizer
The “Big Data” applies to everything in life. marketing analysis, energy efficiency, predicting consumer, telecommunications or risk assessments on the bench.
With the technology, which now makes the customer is “ask” the millions of available data, and that once structured and organized by the software, they respond to instant, with information that enables you to take more “intelligent” to be more efficient in their business decisions or activities, as those responsible for Teradata.
Today, companies are faced with a situation that is beyond them, to be linked in some way to “80 percent of data that is in the world” and they want to use to be more efficient but do not know exactly how, today told Efe research director of tech consultancy IDC, Alys Woodward.
As an example, indicated that the information in computer memory in 2020 equivalent to 6.6 volume of data columns superimposed electronic tablets occupying the extent of the distance from Earth to the Moon, each of them.
In 2013, the total volume of information in the world in computer memory supposed to place tablets in a row up to a distance of two thirds of the route from Earth to the Moon.
“The ability of current technologies for mass data analysis should be regulated by governments to protect the privacy of individuals,” said the expert.
“Avoid that technologies intimate data made public that people who do not want to know “because, for example, insurers may reject certain people if they knew beforehand that develop diseases.
In addition, indiscriminate access to data could also create serious personal victim of violence or conflict problems, requiring ensure proper use of this potential of “Big Data” added
The automotive and healthcare. These sectors may experience Suddenly a very widespread use of “Big Data”, given the expected expansion of connected vehicle, and increased “wearable” devices for measuring real-time health parameters, said meanwhile Efe CEO of Teradata Spain, José Andrés García.
In fact, companies like Volvo have long used “smart” analytical data on safety of their vehicles. Another sector with great implementation of “Big Data” is the energy, to improve efficiency and reduce cibersabotajes, with the advent of so-called “smart meters”.
In the pharmaceutical field, the head of Roche in Biometrics and Analysis and Programming Statistics, Christian Müller, referred to the recent dip laboratory in “Big Data”, a world where the border of what is accessible or not is not yet clearly defined, and varies depending on the laws, has said.
In Europe, the rules of access to data “is often more restrictive” he said, after explaining some of the challenges of Roche with the “Big Data” as a more efficient segmentation and prioritization processes related to clinical trials.
Also, improving location scouting for new research centers, closer to environments with higher volumes of patients needing certain drugs and medical specialists in specific disorders.
The head of customer analytics for Europe eBay, Suresh Pillai, highlighted the benefits of “Big Data” when the user know better. To illustrate the huge amount of data handled by his company said that every 1.8 minutes a LCD TV is sold.
From the Karolinska Institute in Stockholm, a Swedish medical university which is responsible for electing the Nobel Prize in Medicine Awards emphasizes how the “Big Data” can help reduce ignorance in the world.
No comments:
Post a Comment