México.- The network bet and the direct interaction between companies and customers through the implementation of a system that could wipe out that until now he by email.
This week company Mark Zuckerberg announced that could allow businesses through WhatsApp contact with users, perhaps in an attempt to monetize this messaging application it acquired last year and that, for now, seems reluctant to make profits.
WhatsApp has enormous potential as a method of customer service thanks to its 800 million users, according to some experts, can become 1,000 between now and year end. From that figure, Zuckerberg believes that the tool will become a significant business.
In March, the network already announced in its F8 conference your own messaging app, Messenger, begin to serve such commercial purposes, especially focusing on e-commerce, for companies who request it.
2.0 reinvention of the relationship between customers and companies would be based on the simplification of purchasing processes ( when you acquire something the purchase confirmation Messenger come directly to where you could go on and manage the whole process) and direct contact between business and consumer (thereby facilitating consultation and troubleshooting).
Perhaps the king of social media intends to do the same with WhatsApp, more popular in Europe than Messenger. “We believe that this service include company-customer communication has great potential, but is a long term project,” said David Wehner Monday, CFO of Facebook.
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