THE COUNTRY / Gordon M. Goldstein
The power of the Internet is mired in a process of profound redefinition. Increasingly, the influence and domination in the Red arise from a mixture of forces to which many companies aspire, but few manage to conquer. In social networks, increasing the relationship between users, consumers, advertisers and content creators have the potential to cause some enormously important effects. The final reward is the creation of an integrated ecosystem commerce, content and Internet communication. A progressively larger, more populated, with more data and unattainable for the other competitors.
And among the giants of the Internet platform Facebook has consolidated its position as the dominant platform in the field of social networks, a hegemonic power with no real rivals. The rapid and aggressive course of business to the world of mobile telephony and its strategic campaign to incorporate video content across its network have been revolutionary innovations that have increased the comparative advantage of Facebook with respect to their rivals and led to spectacular growth with 1,440 million users worldwide. The vision of the future that pursues with tenacity Mark Zuckerberg, co-founder, CEO and president, can determine the future of the Internet.
According to the latest results, the company revenues grew by 42% and the value of shares has increased by 33%. In comparison, the value of Google stock market hardly moved. In the last year, the staff of Facebook has gained 48%, reaching 10,000 workers, and spending on research and development has doubled to over 1,000 million dollars (890 million euros).
The company continues to invest aggressively in mobility: portable and wireless devices, whose number now exceeds 7,000 million, a figure that corresponds roughly to the world population. Facebook acquired Instagram, hugely popular service for sharing photos among youth. And the purchase of 16,000 million dollars WhatsApp mobile messaging company, will increase its presence in countries such as Mexico, Germany, India and Brazil. Have also invested in virtual reality and increase its video service as well as in building costly data centers.
Zuckerberg, whose net worth is estimated at more than 36,000 million dollars, the fourteenth fortune the world and is the richest of all the founders of the Internet giants, including Jeff Bezos, Amazon, and Larry Page and Sergey Brin of Google. But it seems that money motivates least Zuckerberg your vision. And, as the majority shareholder and head of Facebook that is free to pursue his passion.
Last summer, held in the pages of The Wall Street Journalque greater global Internet would increase opportunities economic and reduce global poverty. “In the coming decades, we will see the biggest revolution to date, as billions of people will be connected first.” Today, the Internet has more than 3,000 million users worldwide, and every day they are joined by another 500,000. To achieve their aspirations, Zuckerberg created a consortium of technology companies, among others, Ericsson, Qualcomm, Nokia and Samsung.
The skeptics believe that after the desire to reduce the digital divide is no purely economic anxieties
The company tries to innovate to increase access to the Internet, for example, the use of ultralight drones powered by solar energy that would fly continuously about 18,000 meters to connect wirelessly to the Internet users. Last September Zuckerberg said in Wired magazine that Facebook had invested over 1,000 million dollars (890 million euros) to increase connectivity in developing countries.
Some skeptics argue that efforts to increase Facebook Internet connectivity and reducing the digital divide are deep motivated by self-interest and ambition to create an advertising platform and social networking of several billion people. Zuckerberg considered these arguments too cynical. Internet, in your opinion, is a technology capable of producing the most positive socio-economic changes in history.
Last summer, Facebook commissioned a study by Deloitte to calculate the benefits of increased connectivity economies emerging. Only in India greater access to the Internet, to come closer to the country at 75% penetration enjoyed by the more developed regions of the planet, spectacular effects that would reduce the rate of infant mortality in 85,000 deaths a year, decrease cases of extreme poverty by 28% and create 65 million jobs.
Facebook is not the only giant of trying to extend the tentacles of the Web. Google pursues a similar purpose and intended use futuristic technologies like Project Loon , which plans to create a global network of helium balloons at high altitude in geosynchronous orbit that transmit a signal to have wireless access in remote locations. However, Zuckerberg’s passion to spread the social benefits of the Internet seems unique.
“For us it is about offering people opportunities,” declared Bloomberg News in February. And he explained that, just a few weeks of launching its program of free Internet access in Zambia, came a flood of reports on its positive impact, Zuckerberg listed as follows: “A pregnant woman who uses the Internet first for information on safety and health for your child; one poultry farmer using Facebook and creating a page to sell more chickens; a college student who uses the Internet and Wikipedia to find information and save money on buying books. It’s crazy. “
In early 2015, Facebook established a book club for its users. His first choice was the end of the power (Debate), Moses Naim, brilliant study of how power in the twenty-first century is changing, and this causes it generates innovations and creates new hierarchies of influence in a globalized world connected instantly. It is a dynamic that Zuckerberg seems to understand intuitively and a story that exemplifies the dominant Facebook for everyone to see and learn from it. In the Internet field, the power of social networks has moved to a platform, and that platform is Facebook.
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