closed yesterday that Google was Google I / O disappointing in terms of major developments. More ambition, more powerful projects expected in virtual reality and wearables. We did not see. It was a Google I / O details. While, yes, one of them is much more important than it seems. While Android puts one step ahead of iOS.http: //es.gizmodo.com/google-now-on -…
Focus on Google Now and the new Google Now on Tap function, although not a priori the highlight of the I / O, is probably the greatest impact novelty of the whole conference. In a time when the gap between iOS and Android are already marginal, Google Now on Android Tap puts one step ahead of his rival. And not only that. Strategically it is a master stroke of Google. Why?
Background information
Google Now on Tap wide basically everything you’re doing on your mobile with useful contextual information.
For example imagine a friend hanging on Instagram a photo of a delicious dish that is enjoying in a restaurant (image below). Where is this restaurant? It’s good? Just press the button home to activate Now on Tap, and almost as if by magic, a small card that shows links to online reviews of the restaurant or your phone to make featured a reservation.
The same applies if you receive a message on WhatsApp, or email, or if you’re listening to Spotify and want to know more about the singer. Whenever there is a text on the screen, Now on Tap can search in seconds summary information and offer it on a small card from which to do more. And all pressing a button.
This simple function is something that right now no other assistant, Siri or not Cortana, can do. Of course, the demos that has shown Google for Now on Tap in the I / O is that, demos designed to work perfectly. Our partner Gizmodo US Brent Rose tried it and found it impressive. Let’s wait to have it officially ready for Android M this fall, but Now on Tap is not only important for what it lets you do, also for what it means for Google.
The” glue “that binds all
In Bloomberg well used this expression to define the importance of Now on Tap: it is the “glue” that binds all your digital adventures. It is a masterstroke of Google. Now on Tap it works not only on Chrome or any other browser on your phone, works also on any application , is WhatsApp, Instagram, Spotify or Facebook. And developers do not have to do anything to adjust their apps to Now on Tap.
On the one hand, to the user, this is important. So now if you’re in a app and you want to know more about something you’ve seen in that app , you have to go jumping from side to other search engine to another app and return to where you were. Now on Tap saves you all those steps. On the other hand, the idea is important for Google because it stands as a key intermediary in that experience. An experience that had lost control among millions of my . Google is the giant online ordering all our information into the computer, but until now Android had not gotten something in mobile. Now on Tap is the first step in that direction.
If when Now on Tap is officially active works as have shown the demos it would be more than enough to want to switch to Android or not wanting to go right. Of course, Apple will have to make a move, and if you do well go back to that situation of “technical tie” between iOS and Android. Until that happens, Google Now just give a slight but important advantage over its rivals Android
Photo closure. AP
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