Apple and Microsoft do not rest. Their eyes are focused on innovation and adding value to the users through their computers.
With the new releases of both brands, the designers and creatives were the ones who came out winning.
The teams have images in ultra HD, keyboards, easy to handle, better performance and a host of features for editing programs.
the company of The apple came to market with its MacBook Pro, a computer that includes the bar of glass ‘Touch Bar’, which replaces the keys located at the top of the keyboard.
While Microsoft introduced its Surface Studio, a computer with a folding screen that can be placed in different positions, even to the root of the table.
Saving distances, since it is a laptop while the other is desktop, both products incorporate elements of novel and highly competitive in the market, of course depending on the specific needs of the customers.
Colors as in real life
The new MacBook Pro display promises to be the best in the market of laptops.
To increase the brightness of the LED backlighting and the contrast, Apple ensured that it achieved some deeper blacks and a brighter whites.
in Addition, it is the first Mac notebook it compatible with the wide color gamut, that is to say, multiplies the shades of green and red.
In summary, the display of this MacBook offers 67% more brightness and 25% more color.
‘The images look like in real life and with all luxury of details. This screen is the dream of video editors and graphic designers’, said the firm on its official website.
With these qualities, the creative have a range of options to let your imagination run wild. It is a mix between quality of images and colours, an operating system, nice covered for a stylish design.
The challenge for Apple was to make a Mac more powerful, slim and lightweight.
in the Face of these needs, the company led by Tim Cook has innovated with the addition of the Touch Bar and the fingerprint reader dáctilares.
With this glass rod, the options change automatically depending on what the user is doing, such as changing the volume level and shine, and search for content. It also has smart functions of writing comoemojisy predictive text.
in Addition, it is the first time that the Touch ID (fingerprint reader) is available on a Mac.
‘The new Macbook Pro is placed at the top of the industry with a computer that meets design, performance, and new ways of interacting, for this reason we think that is a revolution in current technology’, stated Alejandro Carpio iCon Costa Rica.
The introductory pricing for the united States are a thousand 799 for the 13-inch model and two thousand 399 for the 15-inch.
Creativity to another level
Microsoft has a clear goal with the Surface Studio: convert your desktop into a creative studio.
this Is a computer which transforms a desktop PC into a digital canvas that facilitates artistic creations.
it Has a screen with a thickness of only 13 millimeters, but that does not mean that you will lose resolution, on the contrary. This monitor is 4.5 k ultra HD and delivers 63% more pixels than a tv screen 4K.
This computer works with the Surface Dial, a new input device that is designed to work with both hands and is used to scroll between menus, hacerzoomy navigate more quickly and intuitively.
‘Today, everyone is a creator, and at Microsoft we want to encourage a new wave of creativity’, said Ineke Geesink, manager of Windows at Microsoft Latin america New Markets.
The price is around 3 thousand for the united States.
Two bets that solve the needs of portability and perfection in the small details. Although each one from their market objectives, boost primarily to a niche of creative and designers.
With information from El Universal
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