Amazon.com Inc announced on Monday the opening of a store of food in the american city of Seattle without boxes or rows, starting a new competition with supermarkets and traditional. In Facebook shared a video that shows how it will be this store.
as seen in the video of Facebook Amazon Go, the new store of 167 square metres, uses sensors to detect what the customers have been taken from the shelves and loading it to an Amazon account if it is that the product is not returned.
the store is the latest initiative from Amazon in the business of grocery, one of the categories of retail where there is a leader. Currently, the company delivers products and food to households through the service AmazonFresh.
“It’s a great recognition of the model of e-commerce may not work with all products,” said the analyst of Jackdaw Research Jan Dawson. “If they have hundreds of these shops in the country (united States), will be a great threat” to the chains of supermarkets, he added.
Amazon Go is for now only available for employees of the company and is expected to early next year open to the public, said the company.
it was Not immediately clear when Amazon Go will offer their services out of Seattle.
“The rows in the box are always the most inefficient of the shopping experience,” said Neil Saunders, managing director of the consultancy retail Conlumino. “Not only going to save a lot of labor costs, the process will be much faster and satisfying to consumers,” he said.
Even so, the experience of taking and carrying is something that you have to get used. Some people may “feel that is stealing” something, ” said Saunders. “There is a need to educate a little bit to the consumers,” he said.
(Source: AFP / Reuters)
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