The Finnish company that revolutionized the mobile phone industry at the end of the 1990s, is re-selling the basic cellular on their website, but next year will launch new smart phones and tablets with Android operating system.
BBC World
Nokia, the Finnish company that revolutionized the mobile phone industry at the end of the 1990s, has returned to the world of the cell.
Their new models -fairly basic – reminiscent of their first stage as they can be acquired in your web page.
however, the company has announced that in 2017 will market smartphones and tablets with Android operating system.
And it’s all thanks to an agreement with a small team (of former employees of Nokia) on the outskirts of Helsinki, that seems to be willing to embark on what many consider a reckless action.
it Is called HMD Global and are convinced that they can achieve that Nokia will regain its prominence in the world of cellular telephony.
Design and marketing
Following the launch of the Apple iPhone in 2007, Nokia began to weaken and, in 2011, its first director, u.s. executive, Stephen Elop, described the organization as “a burning platform”.
Nokia returns to sell but their new phones will not be of our own production.
After Microsoft bought the business, but soon became a movement disastrous, as the systems Apple iOS and Android devices, you have snatched market.
But now the company -which remained a being important within the telecom infrastructure despite the sale of its mobile unit – has granted a trademark license to HMD Global, which aims to re-acquire in the future.
The new range of phones will not be manufactured by HMD Global. Through an agreement with Foxconn, will be manufactured in China and Vietnam.
But the brand’s Finnish will focus on aspects relating to design and marketing.
“Something new”
Arto Nummela (executive director of HMD, previously in the department of sales of Nokia and Microsoft), Pekka Rantala(marketing director of HMD and former export manager of Nokia) and Florian Seiche (president of HMD, and ex-founder of HTC and a director of Orange) are part of this group of entrepreneurs.
“we Believe that the world is ready for something new in mobile technology”, explained in the web site of HMD Global.
Arto Nummela (in the center of the image) is the executive director of HDM. Florian Seiche (left) is the president of the company and Pekka Rantala (right) the head of marketing.
Arto and Pekka stopped working in the Windows Phone of Nokia and Microsoft, and they decided to opt for their own business, after acquiring the two brands, says the correspondent technology, the BBC’s Rory Cellan-Jones.
The story is somewhat convoluted, but so is the company, which just a few years ago was crowned as the reigning european and world of mobile technology and the success of which was not able to recover.
But, what is the plan of Arto Nummela and his team?
For the moment, have been placed at the front of the decreasing -but still significant – mobile business to Microsoft, that still means something to millions of customers around the world.
“Is decreasing approximately 15% per year, but it is still a thriving business and global”, tells Nummela to the BBC.
In fact, provides them with liquidity and access to business partners.
But the real purpose is to launch a range of Android smartphones in the first half of 2017.
entrepreneurs claim that they chose to the best designers and specialists of the industry, who “stood in line” to participate in this challenge.
they Are a mix of former Nokia and Microsoft, and also other enterprises with long-haul in the sector, such as HTC, Sony Ericsson, Samsung or Motorola.
For example, the vice-president for Latin America, Maurizio Angelone, has 20 years of experience in high-level executive positions in Nokia, Motorola and Lenovo, managing, among other things, the marketing of cell phones in South america, Central America and the Caribbean.
Or the director of operations, Pia Kantola, who also has more than two decades of experience in the world of telecommunications and have worked in Microsoft and Nokia.
Nokia was not able to be at the height of Apple when the iPhone launched.
But we are getting into the highly competitive market of Androir, where all kinds of companies want to get their piece of the pie.
What will you do different to HMD?
it Can be summed up in one word: Nokia.
“Nokia is a real brand with 150 years of history”, says Florian Heiche to the BBC.
“Is known in all corners of the world as the true mark of the mobile phone industry”.
The group ensures that as they toured the world looking for business partners is found with the affection of many people who “ran abrazarles” in a gesture of “love magic to Nokia.
Pekka says that each of the new members of the Android system you have to fight to find a place in the market, but they are already a signature of trust.
there Are many who feel nostalgia for the phones 3310 and other classical models of Nokia.
“Hello. We are HDM, the home of Nokia phones”, say the entrepreneurs on its website.
In the year 2000, Nokia was, without a doubt, the king of the cell.
At that time, the executive director of the mobile phone unit, Matti Alahuta, told the BBC that Europe was leading that sector, while the US did had the same with the internet.
“Our mission is that Nokia is the key driver for the mobile information society a reality,” said Alahuta at that time.
That dream was not realized, and were the giants american who brought the world to the era of mobile internet.
Now, HMD has a goal less ambitious. Simply, make Nokia again become a major player. But it could be complicated to execute.
For more that many still have great affection to the brand, consumers don’t buy phones for sentimental reasons, explains Cellan-Jones.
therefore, the new Nokia must show that they have new ideas to build the future of telephony.
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