Apple Watch, does a surefire? – CNNExpansión.com

NEW YORK (CNNMoney) – is a great time for Apple. The Apple Watch is the first gadget new company in five years and the first since Steve Jobs died.

Sure, the DNA of its founder is included in the design of the company. But in fact, Apple began developing the smartwatch after Jobs was gone.

The pressure is on the court of Tim Cook. The CEO of Apple has done an amazing job with the company. The company had the biggest gain in corporate history last quarter and is valued at more than 700,000 million.

It also effective for 178,000 million, a figure higher than the market value of Disney, IBM, Amazon and Netflix.

But Apple relies heavily on a single product, the iPhone, which is responsible for 69% of their income. His other gadget , the iPad has had a drop in sales.

The question is: Does the Apple Watch will be as revolutionary as were the iPod and iPhone? Will you have enough sales to be a new blockbuster ?

There are some things to consider.

First of all, Apple is not in the business of launching radically new products. Instead, their focus is to improve something that already exists with a better design.

Consider the iPod, which was launched in 2009 with a simple wheel to select music. It became the best MP3 music player, which originally appeared in 1997. But the first designs were either too large or have many buttons.

The iPhone came in 2007 but was not the first smartphone . That distinction would go to the IBM Simon 1994 or Palm Treo 2002. Although the iPhone ran with a 2G network and still no PP Strore, he wowed.

So it’s no surprise that Apple Watch Nor is first. But you need to generate a concept of smartwatch different from Pebble and the Moto 360. People should justify buying a different device than just a screen more.

On Monday, Tim Cook said that is the most personal device they have created.

The Apple Watch reads your heart rate and your steps if either biometric measures, can be an important tool for health. It also uses Apple Pay, so you can shop with a twist on your wrist.

However, it is almost useless without an iPhone and it’s hard to spend $ 349 on a device that may be obsolete in two years. This is particularly important for the gold version of $ 10,000.

now up to developers. They can make it more useful and make it a failure. In the latter case, we still have a giant company that is worth more than the GDP of 170 countries, including Switzerland.