Relegated to second place in the smartphone market, the dominant duo in the information age, Microsoft and Intel, prepare new plans to take on Apple, Samsung and Google. The company founded by Bill Gates commitment to the launch of Windows 10 and unify all app stores, its greatest weakness against the iOS (Apple) and Android (Google). For its Intel, the biggest maker of computer chips, faces competition from the likes of Qualcomm, MediaTek and Rockchip, among others, catering to leading manufacturers of smartphones. Intel’s plan is to fill empty niches, and supplying the new Chinese brands which recently emerged and need chips at low cost.
By far, this was observed during the MWC (Mobile World Congress) The fair mobile and largest in the world, which took place between 2 and 5 March in Barcelona telecommunications. Except Apple, were all big players in the category. Samsung used to present the new generation of its Galaxy, the S6 and S6 Edge, the two high-end equipment flag with which aspires not to lose ground to the iPhone. After launch, the Korean company boasted with the 20 million orders they received.
A relevant fact is that Apple would have displaced Samsung first among manufacturers of smartphones. According to Gartner, Apple managed to sell the last quarter 74.8 million smartphones (iPhones 6), surpassing the 73 million Korean brand. Currently, iPhones account for 69% of its revenue from Apple, thanks to the success of his landing in China. According to The Financial Times, for the first time in its history Apple sold more iPhones in China than in the United States.
Apple and Samsung intermingle questions supremacy. Microsoft and Intel, however, look for ways to insert and consolidate category, the most dynamic and attractive high technology. The latest quarterly balances of both giants, for the last quarter of 2014, largely reflect these difficulties. During that time, Intel earned US $ 14,700 million, not bad, but for the telephony and communications category reported only $ 202 million. “We will improve our profitability in the area of mobile telephony,” promised Brian Krzanich, Executive Director
The picture is similar to Microsoft. Good income in general, but poorly in the field smartphones. Of the US $ 26,500 million turnover in the last three months of last year, only US $ 2,300 million came from the sale of 10.5 million smartphones. Microsoft took over Nokia to install the Windows Phone mobile platform. A curiosity:. At MWC, the head of the Devices area, Stephen Elop, introduced two new models Lumia midrange, constantly emphasizing the imminent release of Windows 10
Analysts and experts agree that the system operating is good, but the app store is weak in content. Today, the store has 370,000 Windows programs, utilities and games, well below the 1.43 million of Google Play (Android) and Apple Store 1.2 million, according to the consulting appFigures. “We recognize that we have a gap there, but the Windows 10 allow universal applications all our stores,” said a iEco César Castro, director of Portfolio for Latin America of Microsoft. The company has specific applications for mobile phones, PCs, tablets and Xbox game console brand.
With Windows 10, Microsoft’s big bet is attracting a lot of developers offering huge potential audience representing PCs, tablets, consoles and smartphones, all together. “It’s a great incentive to develop yourselves, because you do not fit any application,” explains Gabriel Gordon, director of Windows in the country.
Microsoft runs from behind. It is a daunting task if you consider that Android and iOS accounted for 96.3% of the market in 2014, according to IDC, corresponding to 1.300 million handsets sold. Google’s operating system was present in just over 1,059 million units, and iOS 193 million iPhones.
During an almost total supremacy in the PC segment, Intel believes that scored important achievements with 46 million tablets sold in the last quarter of 2014 but fails to do standing with smartphones. “This represents 20% of the tablet market” refers Esteban Galuzzi, CEO of Intel in several countries in the region.
The good penetration, highlights the executive, arises because they reached agreements with about 20 brands that supply chips for PC, among which Asus, Dell, Lenovo (now owns Motorola) and Toshiba. In the MWC, the company launched two lines of high-performance processors for mobile phones and tablets, with which they try to cut benefits with suppliers segment leaders: American Qualcomm, the MediaTek, Rockchip and Allwinner Chinese. At this point, Galuzzi believes that China offers a good opportunity to increase its stake in the niche of mobile phones.
“The strategy is simple. We try to leverage our manufacturing processes, allowing us to offer faster processors and inexpensively. Worldwide, private labels or second-line-of Chinese origin mainly-start it grow and have an accessible standard for this technology, “he added.
Qualcomm, whose headquarters are in San Diego, California, is the largest provider of industry. The latest Samsung Galaxy no longer come with the Snapdragon chip from Qualcomm. The Korean brand called them Elypsis models of their own. All have to worry about.
No comments:
Post a Comment