The president of Facebook, Mark Zuckerberg, announced that the social network will boost the videos and messaging application Messenger will now be a platform where they can be designed and install applications.
Thanks to these applications, users can insert gif animations, videos Dubsmash, among others, Messenger conversations. Already more than 40 ‘apps’ ready to enrich the experience with this messaging system.
 This is the list of applications that will debut in Messenger Platform
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The wall of Facebook will soon ‘immersive’ spherical videos that provide a 360 degree view of real places.
“We’re seeing how traditional video begins to merge with more immersive content,” Zuckerberg told the roughly 2,500 participants at the annual developers conference (F8) at Fort Mason, a former military base outside the prison of Alcatraz in San Francisco (California).
Zuckerberg illustrated the possibilities with a video of Italy, which allowed the user to navigate the streets and feel, somehow, teleported.
The video and virtual reality are the new frontiers to conquer, said the head of Facebook. “Many of you think of virtual reality as something out of the game, but I see it as a way to visit places, “Zuckerberg said.
Facebook also announced that its users can insert videos appear in the social network websites or blogs with a new option that let you view the code of video you want to share and paste it on the platform where you want to embed. insisted, moreover, in Facebook is a ‘family’ which also includes the famous photo sharing app and messages with friends, the photo app Instagram, the Messenger and WhatsApp.
 Facebook Videos can be inserted into other websites
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Facebook, Zuckerberg recalled, has already 1,400 million users worldwide, while Instagram has 300 million users, WhatsApp Messenger 600 and 700 .
“The move from being a unique service to a family of applications is the biggest change we have made in our strategy to help connect people,” he explained.
Zuckerberg focused on “one of the most important and fastest growing family members,” the Messenger. announced that Messenger will thereafter be a platform for developers to make applications based on service , something he said is “a great opportunity”.
By Meanwhile David Marcus, head of messaging, said Messenger also allow stores to reinvent how they relate to consumers and introduced a new option for notifications or purchase invoices arrive through service.
“It is time to reinvent the way people communicate with business,” Marcus said.
Facebook announced that Americans Messenger users can link their debit cards to make payments instantly . The decision made public today to open the application developer community means that you can install and use many third party applications within Messenger.
 Now you can talk to the brand of your choice via Messenger.
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The company based in Menlo Park (California) also took a new step in his career by managing mobile advertising with LiveRail, the ad platform Video that connects advertisers and publishers and starts running from now also for applications, and will also have access to demographic information of the network.
Property of Facebook since 2014, LiveRail is a sort of link between advertisers and companies who wish to host advertising. So far, this platform managing the advertising of videos, but will also begin doing in mobile applications.
Facebook has also revealed that LiveRail have access to demographic information -anónima- Social Network , for ad targeting more accurate.
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