NEW YORK (CNNMoney) – For the first time in three years, the iPhone is the smartphone world’s best selling. Apple sold a record 74.8 million units in the fourth quarter of 2014, remaining with 20.4% of the global market for smartphones , according to new research from Gartner.
That figure was enough to put Apple is ahead of Samsung, whose market share was 19.9% in the quarter.
The last time the iPhone held the title of best-selling smartphone worldwide was in the fourth quarter of 2011.
Big iPhone sales also reflected in sales Global smartphone for the first time in history exceeded 1,000 million. That is, in 2014 1,200 million smartphones were sold worldwide, 28% more than in 2013.
Overall, the smartphones represented two thirds of total mobile phone sales last year.
The primacy of Apple comes just after agreement with the largest wireless carrier in China, China Mobile. That agreement benefited Apple big, its sales in China soared 70% in the last quarter.
Dabble in this way in China was believed impossible. The Apple brand did not have the same prestige that some Chinese manufacturers of smartphones, as Xiaomi, Lenovo and Huawei. And these brands sell their phones at a deep discount, making them much more accessible to the masses than the iPhone.
Apple also launched the new iPhone 6 in other countries faster than in previous years, which helped boost sales. The device is available in 130 countries. Apple also said its efficient supply chain helped the company will manufacture 7 million more units than it had plans to manufacture in the last quarter.
But the expected success of the iPhone is not due only to China, the global market and supply chains.
The iPhone 6 has proven extremely popular with customers who had waited until the arrival of a smartphone Apple larger. The 4.7 inch screen play much better with some larger Android phones, and high-end camera has led some potential dropouts continue with the iPhone.
However, the primacy sticks to quarter, Samsung sold more smartphones Apple in the full year. The South Korean company sold more than 307 million smartphones in 2014. Apple came in second, with more than 191 million smartphones sold, followed by Lenovo, Huawei and LG Electronics.
No comments:
Post a Comment