SAN FRANCISCO (CNNExpansión) – Seven months after Apple announced its latest product, Apple Watch, the company’s CEO, Tim Cook revealed Monday details gadget: price, availability, battery life and some my compatible.
During his live performance at San Francisco, Cook said that Apple Watch is a revolutionary piece of watchmaking, which form an integral part of life for people with everyday applications. Like other brands of smartwatches already on the market, Apple commitment to design and luxury. But unlike otos smart watches, Apple Watch is backed by a brand that practically guarantees a victory over the competition.
“Today many questions were answered but there are things we do not know, as the shops where you can buy in addition to Apple Store. Still, I think Apple will sell itself more smartwatches the rest of their competitors, “the vice president of analysis of consumer research firm Kantar World Panel, Carolina Milanesi said in an interview.
Before the event of Apple, research firm Forrester Watch estimated that Apple could sell 10 million units in 2015 in the United States while global sales of 20 million units was estimated.
For the analyst, the price range watches Apple, maintain a sufficient balance for consumers, both affluent and medium have the option to purchase one. Therefore it is possible that sales estimates are reached.
“The entry price of $ 349 seems balanced with the rest of the market. Apple is not forcing me to spend 1,000 or $ 10.000, can spend $ 349 if I want, “he said.
Cook and his team also revealed the new line of MacBook computers and Apple TV cheaper, euphoria to know the details of the clock was evident at the hearing. A wave of applause grew when Cook introduced the gagdet.
This emotion shows a genuine interest in the new category of smart watches, Milanesi said. The analyst says that the problem of Apple Watch but its use is not essential as a smartphone or computer.
“There is something difficult, this will not be a subsidized device, yes I will have to pay full price,” he added. “It is true that make life more beautiful or funniest user, but is not necessary and the purchase decision is visceral. Apple should work on keeping that desire in people, “he said.
Curiosity in the West, a luxury in East
While Western countries mark the block must educate consumers to want and use this new gadget in Asian markets such as China, Korea and even Russia, watches and especially golden pattern (costing $ 10,000) are the ideal devices to suit the tastes of its population luxury, Milanesi said.
“In these markets luxury is a symbolism and a watch and do very well,” said the analyst.
Apple’s sales in China grew 70%, at the end of the fourth quarter of 2014. During Monday’s event, Apple announced the opening of its nine shop in Hangzhou, a city in the east. Apple has 18 stores in China and Cook said he hopes to reach 40 stores in mid 2016.
Flip it to the my
The functionality of my on the clock will be one of the key pieces for Apple to convince the user that the device is worth.
For the game developer, Maximum Cavazani, creator of mobile game Asked develop their my to Apple Watch was a fun but thorough process. He must find a way to wear a suit such a small screen.
“It was very good development. The challenge was to develop without the device and it is a smaller device has less memory and screen, but the game was paid for the gadget, for notifications and interactions, “the director of the company said Etermax game.
So has Cavazani how they managed to adapt the app to watch: “We turned around reducing the weight of the images and look that this was a companion of what to do with the app iPhone, not about replacing “he said.
The developer said the game will be available at the clock on the day of its launch on April 24th. It will remain free and without advertising .
No comments:
Post a Comment