It seems that a large cell (above 5.5 inches) would be an unnecessary Hulk and whose management, cumbersome for some users, would fail miserably.
In response to forecasts of technology gurus and other experts in the field as the famous Steve Jobs, phones that exceed 4 inches were doomed to disaster.
Big mistake.
The “phablet” format is here to stay and has done breaking sales records. Its growth has been much higher than the previously estimated and has drawn a picture in which the tablet with the iPad as the main exponent, is losing interest.
If in January last year, “phablets” represented only 6% of the devices used, well into this year its use has tripled, according to analyst firm Flurry mobile data, owned by Yahoo.
“It seems that consumers around the world have been seduced by the large screen. In fact, in some of the first markets such as Taiwan and Hong Kong, the percentage of active users in phablets it is 50%.
Six months after the launch of the iPhone 6 Plus, the phablets are now the second most used, after median phones (like the iPhone 6), “says Jarah Euston, vice president of analysis firm.
The report data emphasize that a third of the activated “phablets” were on Android, the most penetrating of the world currently operating system.
Thus, despite the emergence of Apple last year with the iPhone 6 Plus, which marked a turnaround within a company than in previous seasons had stigmatized this format, Android continues as the king of this category, somewhere between mobile and traditional tablet.
These data endorse those offered by other firms such as DisplaySearch analysis, which since last year has seen how the category of “phablet” is stealing land to tablets, once technology to replace traditional laptops and, for practical purposes, it has not.
The situation also forced the analyst firm International Data Corporation (IDC) to reconsider the forecasts for 2019 predict that half of all mobile devices sold will be “phablets.”
And it is that the tablet market has contracted for the second consecutive quarter. The overall shipments of tablets and devices called ’2-in-1 “was reduced to 47.1 million in the first quarter of 2015, representing a decrease of 5.9% over the same quarter last year, according to preliminary data IDC.
“The market downturn we witnessed in the fourth quarter continued to impact the tablet segment, but we see some growth areas that are beginning to materialize,” says Jean Philippe Bouchard, senior analyst.
However, despite registering a setback, Apple continues to dominate the category of sales of the tablet with the iPad as the main exponent. Five consecutive quarters of decline have triggered alarms.
The US company sold 12.6 million units in the first quarter (market share 26.8%) but this figure was a reduction of 22.9% compared to the same period of 2014. Data from Apple contrast with a new record thanks to the iPhone 6 and iPhone 6 Plus, they have sold 61.7 million units worldwide.
Meanwhile, Samsung (19.1% share) maintained its second place in the market despite a 16.5% decline in shipments compared to the same period last year. However, his wit with the Note range has gone well. However, Lenovo (5.3% share) is the umpire, followed by Asus (3.8%) and LG (3.1%).
Among the main reasons given to justify analysts reduction tablets is poor renewal thereof. The lack of a major evolution of the same (despite slight improvements in each season) attached to the use made by users (surfing the internet, consume audiovisual content) has caused growth to slow. In addition, many consumers are opting for PCs and laptops for the workplace. That’s where some brands are emphasizing and already emerging applications and devices designed for productivity.
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